Conduct a competitive analysis
If possible, comparing your net and gross sales figures against those of your competitors can provide valuable information about your market and your position within it. Revenue, deductions, and profit margins will differ per industry and business, so it’s best to ensure your analysis includes businesses similar to yours.
Conducting a comparative assessment of net sales figures can help you identify whether your sales process needs some tweaking or is working well. For instance, if you notice that your net sales is lower than that of your direct competitors, you may need to reevaluate your pricing strategy, product offering, or sales approach.
Everyone knows a sales rep’s job is hard work regardless of things to know before starting telemarketing in bahamas the product or service. As a sales manager, sales team motivation plays a major role in moving things forward. Setting targets using gross sales numbers is a popular way to go about this.
However, it may be more beneficial to both your company and team to include net sales targets to better understand sales team performance and its benefit to the business. For example, a high gross sales amount may look impressive, but if allowances, discounts, and returns numbers are high, the resultant net sales amount may prove less lucrative.
How to track gross and net sales
Tracking your gross and net sales manually is simple enough, but depending on the size of your organization, it could prove labor-intensive. Thankfully, plenty of digital tools are available to help you determine these all-important metrics.
Because the bulk of your sales process and activity happens within your CRM system, investing in a tool that integrates seamlessly with it makes sense. With advanced reporting and business intelligence tools connected to your CRM, you can take advantage of custom reports and real-time insights for quick decision-making.
Opting for a solution that offers automated calculating and reporting is best, as this frees up time for you to focus on your sales process and team.
Leverage Nutshell for easy net and gross sales tracking
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