6. Welcome Transparency It’s pretty clear that transparency is a key to building trust, in any relationship. Welcome Transparency By showing consumers the truth about your products, supply chain, and company values, you are providing a transparent experience. They will then decide if your brand is for them. They may not take your word for it, you will have to prove it to them.
Up to 58% of consumers won’t believe a brand until they have proof, social or personal. This construction email list can be done by divulging secret ingredients, responding to social media comments quickly, or displaying both negative and positive reviews in public. This brings us to our final stage. 7. Build Social Proof Social proof is the equivalent of recommending your favorite electrician to your neighbor. With 87% of consumers reading company reviews and their responses to make their purchasing decisions, this is a crucial facet of your marketing strategy.
Build Social Proof Reviews about your offerings, both good and bad, create a level of confidence in your brand amongst consumers. In fact, the way you respond to negative reviews can create a level of realism that will sway the consumer into a purchase. Build Social Proof However, the task of keeping up with expectations can be grueling. With 73% of consumers only taking note of reviews written in the last month, 48% of consumers expecting a response to social media comments within 24 hours, and 18% expecting a response within 1 hour, this is an element that needs careful management.