The Complete Guide to Successful Pagination of Your Website

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Not all sites can put all their information on a single page. They may need multiple pages for easier navigation, better user experience, simpler buying cycle etc. A good example is e-commerce sites. It would be impractical to have a site like Amazon listing all its products in a single category and on a single page. Sometimes, the images and descriptions of a product can also be spread across multiple pages if necessary. While studies have shown that users prefer content on a single page, using multiple pages, when necessary, is perfectly fine. As proof, here is what Google has to say about it:

After evaluating our indexing signals, we decided to remove rel=prev/next. Studies show that users like single-page content; aim for that when possible, but multiple pages are also acceptable for Google search. Test and do what’s best for your users!
If you want to present large amounts of data on your site, such as in e-commerce georgia whatsapp data with thousands of products, or a series of informative charts, you absolutely need to break up your information to improve readability. In this article, we explore how to break up content across multiple pages, how to implement it effectively, and its impact on SEO.

Summary

What is pagination?
Pagination is a sequence of pages that are related and have similar content. It is important to note that even when the content of a page section is divided into separate pages, this is also defined as pagination.

Here are some examples of sites where pagination is used:
Crazy Coffee Crave


Crazy Coffee Crave's example is what most websites use for their pagination. With this typical setup, you can actually see the total number of pages that exist. They currently have 23 articles on their website, and 10 articles per page.

Youtube


Unlike the previous example where the numbering indicates pagination, YouTube does not use numbering. However, this does not mean that they do not use pagination on their site. Each of the buttons represents a completely separate page that helps the user review their free YouTube course. They have a previous button “Optimize YouTube”, a main button “Home” and the next chapter “Channel Keyword”.

Oscar Hunt


Oscar Hunt’s example shows the “Load More” button instead of the typical 1,2,3 >> button. When shopping for shoes, viewing the entire shoe inventory on one page can be a better option than browsing multiple pages to find the right product.

Slideshare


SlideShare also uses letters and numbers in its pagination. Since SlideShare is a large, aggregated site, the best way to help users navigate their site is to provide pagination by alphabetical order or by numbers. Pagination makes it easier for the user to choose which page to view. If they can't find what they're looking for on the home page, they know they have a wide selection (over 35 pages) to choose from.