Communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. This isn’t a simple process and typically reflects months (or even years) of work. Here are 10 significant rebrandings of 2023 WriterAccess To kick off this retrospective of the biggest rebrandings in 2023, there’s nothing better than discussing a project we undertook here at Rock Content involving one of our flagship products: WriterAccess, our content marketplace.
In April 2022, Rock Content took a significant step toward expanding its Content Marketing services chemical manufacturers email lists by acquiring WriterAccess, a marketplace specialized in connecting freelance talents (such as writers, editors, designers, and digital strategists) with clients seeking high-quality content. Following the acquisition announcement, the WriterAccess logo included a “by Rock Content” tag. However, we knew from the start that this would be a temporary change. In early 2023, it was time to genuinely update the visual identity.
With the new logo, we aimed to communicate to the market that WriterAccess is now an integral part of Rock Content’s suite of products. To ensure product coherence with other Content Cloud solutions (Ion, Studio, and Stage), WriterAccess’s green gave way to Rock Content’s blue. Typography and the icon were also updated, providing cohesion across all our products. Nokia Nokia new brand video At the end of February, for the first time in 60 years, Nokia unveiled its new brand identity, featuring a fresh logo accompanied by a vibrant color palette.