Search Generative Experience (SGE) to gain a deeper insight into this concept. Here, I’ll briefly explain how Google’s SERP will evolve in the near future, because of the influence of AI, to help you better understand the content tactics that I’ll share later. Read also: Search Generative Experience: What Is It & How Does It Impact SEO As I said, Google’s algorithm is changing.
And we need to pay attention to its evolution to continue generating restaurant email list organic traffic. How Does The Google SERP Work Today? Today, Google works with search intent according to the searched keyword. The algorithm seeks to present web results that will best answer the user’s question. When the answer is very objective, it presents a preview of the page on the SERP, through the snippet features.
Rock Content’s blog in the “zero” position of SERP for the keyword “Interactive Content”, included in the snippet features Now, if the question is complex, Google tries to present the closest results related to the topic. Sometimes, if there is nothing so specific that has already been published by third parties, it is not able to help. When we ask very specific questions, Google shows the results that better fit our search intent, but rarely does it find the exact answer we need.