The content is of very high quality and more substantiated than that of the competition, with qualified professionals in each respective area contributing to production, bringing human perspectives that help make the content unique. There is a constant effort to work on themes and approaches that have not yet been explored, focusing on analysis and insights into the subject matter.
In other words, less content like “what it is and how it works” and more wholesale email list analysis, experiences, and trends. In summary, the primary content that yields results is those that were not so easy to replicate and clearly brought human expertise, depth, and critical thinking behind them. One of the most compelling cases that made this very clear was the partners’ blog of iFood, our client and the largest delivery app in Latin America.
While recognizing that this provided more clarity regarding the direction we should take, it also presented a significant challenge: How can we achieve this level of quality in recurring and scalable content production? Interviewing and hiring one or more technical/specialist writers make content production more expensive. Thus, we needed to find a scalable and accessible approach without sacrificing the elements of expertise, experience, and human perspective explicitly in the content.