Super-accurate personalization of AI, marketers can make campaigns that really connect with their audience, making them feel engaged and loyal along the way. BONUS: Elevating Customer Experience Customer experience (CX) is a big deal when it comes to a brand’s success. The 2024 State of Marketing Report shows just how important CX is in today’s marketing world.
Having a great customer experience isn’t just a bonus anymore; it’s essential. The communication email list report says that 80% of marketers think making the customer experience better is a top priority for their company. This shows that people are realizing how a good CX can lead to more loyal customers, higher retention rates, and, in the end, better business. One big part of making the customer experience better is personalization.
Jobeth Harvey, the CRM, Loyalty, and Wine Club Manager at Vinomofo, said it perfectly: “The more personalized we are, the better results we see. Integrating platforms gave us the power to provide a consistent omnichannel customer experience.” This shows how important it is to use technology to make a smooth and personal experience for customers no matter where they interact with your brand. The report also says that the most successful and fastest-growing companies are using the right tools, processes, and systems to grow, all while staying creative and connected.