Here’s a look at four common approaches to integrating your CRM and other martech tools.

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To make the most of your integrations, work with your CRM provider to choose the best integration method for your needs. It’s also important to plan what you want the integration to do and why so that you can tailor your setup to help you meet your goals.


Intégrations natives
Native integrations are existing integrations that are built directly into your CRM. cambodia mobile phone number These integrations are easy to set up since your CRM or marketing tool has already created them. Native integrations only exist for certain tools, but you may be able to request new ones if the platforms you use don’t yet have the built-in integrations you’re looking for.

API integrations and custom code
If you or someone on your team has development skills, you can also create your own custom integrations using an application programming interface (API). This option lets you connect nearly any two tools and offers the most customization potential. However, it does require more time and effort than other methods.

Connector software like Zapier
You can also use connector software such as Zapier to simplify the integration process. These connector tools serve as an intermediary between software and allow you to connect them without custom code. While these integrations are not quite as customizable as fully custom ones, they still open up a huge range of possibilities for integrating your martech stack.

Built-in tools from a single provider
The easiest method for integrating tools in your marketing technology stack is using software that already contains multiple tools. For example, you might use a CRM with built-in email marketing. Since you’re using several tools built right into the same platform, the integrations are seamless and require no setup.

Nutshell and your martech stack
The tools your marketing team uses—and how well those tools work together—are an essential ingredient in the success of any business.