m vendor to seller. One of the most important marketplace trends for 2025 if you sell in this environment
At the end of 2024, Amazon decided to change its business model in order to increase its profitability and optimize its operations. It did so by reducing its dependence on its Central Seller model, through which it buys products directly from brands and manages inventory. This change also allows for greater flexibility in price management and, therefore, more competitiveness among sellers.
All of this can be difficult to manage at first for many brands, but it is also a great opportunity for those who want to have more control over their items and strategies, but want to continue selling on Amazon.
This change will be applied to some brands, which will have access to certain analytical tools that those that continue with the old model do not have, so that they can use them for their marketing and sales strategies. If you are one of those who have to migrate to the new model and you find yourself lost, at Cyberclick we can help you, since we have an exclusive partner in Seller Central.