Digital platforms offer easy tutorials
Posted: Sat Dec 28, 2024 10:31 am
Through social media platforms, especially China’s foremost shopping platform Tmall, women in China have access to a variety of information and tutorials on self-care. This includes skincare tips, makeup guides, diet plans, and more. These resources are easily accessible for women who need guidance or advice when it comes to taking care of themselves.
How to reach Chinese consumers: Chinese social media
When it comes to the beauty and cosmetics industry, the best way to reach Chinese consumers is through Chinese social media platforms. Chinese consumers tend to check information about products online, especially from foreign companies. They are looking for product reviews, tips on how to use them, recommendations, and so on.
Xiaohongshou (RED)
With an astounding 300 million monthly active users, RED is a Chinese social platform that should not be overlooked by brands who are looking for e-commerce marketing, especially in the Chinese skincare market. This burgeoning app is often likened to China’s Instagram and its biggest demographic of users comes from the same group.
Xiaohongshou users regularly post videos, images, and stories of telemarketing leads, usa telephone number data their self-care activities such as going to the gym, getting a manicure, or using a facial mask. The platform also offers women a range of beauty products, grooming, and lifestyle tips to follow.
What makes Xiaohongshou is its focus on women’s empowerment, as its content encourages women to take charge of their self-care routines and make healthy lifestyle choices.
RED has become a hit with urban women consumers who have significant buying power, making it their go-to platform to discover new products and numerous skincare practices. While the network is gaining traction among other demographic groups, its primary user base consists of young women: 85% are female, about 90% of which fall below the age of 35.
How to reach Chinese consumers: Chinese social media
When it comes to the beauty and cosmetics industry, the best way to reach Chinese consumers is through Chinese social media platforms. Chinese consumers tend to check information about products online, especially from foreign companies. They are looking for product reviews, tips on how to use them, recommendations, and so on.
Xiaohongshou (RED)
With an astounding 300 million monthly active users, RED is a Chinese social platform that should not be overlooked by brands who are looking for e-commerce marketing, especially in the Chinese skincare market. This burgeoning app is often likened to China’s Instagram and its biggest demographic of users comes from the same group.
Xiaohongshou users regularly post videos, images, and stories of telemarketing leads, usa telephone number data their self-care activities such as going to the gym, getting a manicure, or using a facial mask. The platform also offers women a range of beauty products, grooming, and lifestyle tips to follow.
What makes Xiaohongshou is its focus on women’s empowerment, as its content encourages women to take charge of their self-care routines and make healthy lifestyle choices.
RED has become a hit with urban women consumers who have significant buying power, making it their go-to platform to discover new products and numerous skincare practices. While the network is gaining traction among other demographic groups, its primary user base consists of young women: 85% are female, about 90% of which fall below the age of 35.