So if you can take any of this measurement

[bhasan01854]

Ways to improve website engagement So I've given you some ideas of stuff you can measure. Now, how are ways that you can improve just generally with this data or overall in terms of your website? So this is this section over here, the ways to improve section. 1. Tie metrics to your revenue and conversion goals So the first thing obviously, and I always talk about this in every talk, is you really need to make sure to tie these metrics to your revenue goals.


I think that is just one of the biggest mistakes that people make, when reporting in Analytics or really anything, is you're not tying it to anything. You're measuring for the sake of measuring, but you're not saying what costa rica phone number database the impact of this is. So, for example, visitors who see this call to action are 90% more likely to convert than people who don't. Being able to measure that and being able to say that stat with confidence, maybe not that stat specifically, but a stat, when thing A happens, we make more money, that is how you get changes done, and that's one of the best ways to communicate this.


stuff and communicate it in a way that really gets it across to whoever is the decision-maker, if it isn't you, that if you make this change, you're going to make more money, hit your goals, get to your revenue goals faster, that is a really easy way to make sure that this stuff happens. 2. Record the full referrer path Next thing, one of the things that I think, and again I'll link in the transcript to this — it's a lot of JavaScript and stuff, so I don't necessarily want to write JavaScript out on my whiteboard here — is recording the full referrer path.