35 Abandoned Shopping Cart Email Examples: Increase Sales Today
Posted: Tue Sep 02, 2025 5:59 am
People visiting your website aren't always looking for something to buy. However, when they add items to their digital shopping cart, you want them to make a purchase. That's why it's crucial to study examples of abandoned shopping cart emails and learn how to create your own.
Abandoned shopping carts can significantly reduce your revenue. People become distracted, frustrated with the checkout process, or concerned about prices. In fact, nearly 50% of consumers will abandon their shopping carts by 2024 due to high shipping costs.
Some people disconnect from the internet or decide to do some comparison phone number database shopping first. The chart below illustrates the percentage of customers who abandon their shopping carts for various reasons.
What Is an Abandoned Cart Email?
An abandoned shopping cart email is an email you send to people who leave your site without purchasing the items in their shopping cart.
Providing incentives is an effective strategy to remind them about the items they want to purchase and encourage them to return to your site. You can offer discounts or special offers to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global shopping cart abandonment rate reached an alarming 70% high in 2023. The graph below shows the shopping cart abandonment rate worldwide over the years:
Shopping cart abandonment rates also vary by device.
A recent study showed that mobile devices have a higher shopping cart abandonment rate than desktop devices. In 2022, the shopping cart abandonment rates for mobile and desktop devices were 84% and 72%, respectively, as shown in the chart below.
Cart Abandonment Rate by Device
The cruise and ferry industry has a 98% shopping cart abandonment rate, making it the highest among various industries as you can see below.
Cart abandonment emails convert 1 in 2 people. And it gets even better.
Automating your shopping cart abandonment emails can increase your conversions. In 2023, automated shopping cart abandonment emails had a 46.6% open rate and a 5.7% click rate, as you can see below.
Abandoned shopping carts can significantly reduce your revenue. People become distracted, frustrated with the checkout process, or concerned about prices. In fact, nearly 50% of consumers will abandon their shopping carts by 2024 due to high shipping costs.
Some people disconnect from the internet or decide to do some comparison phone number database shopping first. The chart below illustrates the percentage of customers who abandon their shopping carts for various reasons.
What Is an Abandoned Cart Email?
An abandoned shopping cart email is an email you send to people who leave your site without purchasing the items in their shopping cart.
Providing incentives is an effective strategy to remind them about the items they want to purchase and encourage them to return to your site. You can offer discounts or special offers to encourage them to complete the checkout process.
Abandoned Cart Email Statistics
The global shopping cart abandonment rate reached an alarming 70% high in 2023. The graph below shows the shopping cart abandonment rate worldwide over the years:
Shopping cart abandonment rates also vary by device.
A recent study showed that mobile devices have a higher shopping cart abandonment rate than desktop devices. In 2022, the shopping cart abandonment rates for mobile and desktop devices were 84% and 72%, respectively, as shown in the chart below.
Cart Abandonment Rate by Device
The cruise and ferry industry has a 98% shopping cart abandonment rate, making it the highest among various industries as you can see below.
Cart abandonment emails convert 1 in 2 people. And it gets even better.
Automating your shopping cart abandonment emails can increase your conversions. In 2023, automated shopping cart abandonment emails had a 46.6% open rate and a 5.7% click rate, as you can see below.