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Posted: Sat Dec 28, 2024 9:22 am
I mentioned earlier that content audits can be time-consuming and that some clients may not be keen on you spending a bulk of your time on this type of analysis. To get your client on board, I suggest discussing the following: 1. The reason behind the audit There are multiple reasons you may want to carry out an audit. Are you trying to: Guide your content strategy? Remove outdated content or update it to boost performance as a quick win? Learn what type of content your audience responds best to? Understanding what your client will find most valuable and acting on that will reduce the time you spend on your audit and increase the likelihood of getting the go-ahead.
2. The type of content you’re going to audit This is an excellent route to take cayman islands phone number database if the site you’re working on is extensive, as you'll no doubt want to carry out tasks that will move the needle as well as conduct your audit. Speak with the client and decide together whether you should start by analyzing blog posts, e-books and guides, service pages, category or product pages, and create a schedule to work from. Breaking up your audit by content type will allow you to tackle chunks of the analysis and reporting while still having time to undertake other tasks and add to your content strategy month-over-month.
3. Important goals, CTAs, and metrics Ask your client what the main website goals are and dig deeper than merely "more sales". In addition to content that targets end-users, there will — or should be —o either guide a website user to a desired action, or solve their problem or question both pre- and post-sale. Additionally, understanding what metrics your client cares about most will help hone your audit and any strategies that stem from it.
2. The type of content you’re going to audit This is an excellent route to take cayman islands phone number database if the site you’re working on is extensive, as you'll no doubt want to carry out tasks that will move the needle as well as conduct your audit. Speak with the client and decide together whether you should start by analyzing blog posts, e-books and guides, service pages, category or product pages, and create a schedule to work from. Breaking up your audit by content type will allow you to tackle chunks of the analysis and reporting while still having time to undertake other tasks and add to your content strategy month-over-month.
3. Important goals, CTAs, and metrics Ask your client what the main website goals are and dig deeper than merely "more sales". In addition to content that targets end-users, there will — or should be —o either guide a website user to a desired action, or solve their problem or question both pre- and post-sale. Additionally, understanding what metrics your client cares about most will help hone your audit and any strategies that stem from it.