A way for businesses to generate leads. These platforms have also become customer service channels, through which people expect immediate responses—no matter what time zone they’re in. For instance, at Leadfeeder, we have our own Facebook Group for Leadfeeder users. leadfeeder user group facebook Here is yet another way automation technology comes to the rescue. With massive leaps in artificial intelligence due to machine learning systems, the complexities of language can be managed by chatbots.
In a 2022 study by Tidio, 62% of respondents said they would rather use a chatbot than wait for a customer service representative and 69% said they were satisfied with the quality of their last chatbot conversation. finland business email database But, chatbots can be used for much more than customer service. For example, Drift helps its customers use chatbots to generate leads. SalesRabbit saw a 40% lift in the conversion rate of requests to meetings held and a 50% increase in qualified leads after using Drift to schedule product demos.
Larry Kim, founder of MobileMonkey, reduced their cost per lead acquisition to 97%. And, at Leadfeeder, we use Intercom’s answer bot to help out our Customer Success team when we’re out of the office. Of course, a chatbot can’t do everything for you when it comes to communicating with customers. However, the top expectation from respondents to the Tidio study was that chatbots were available to help 24/7.