How to track calls from contextual advertising
Posted: Sat Dec 21, 2024 4:16 am
Do you want to know how many calls you get from contextual advertising? I suppose you dream about it.
Aksi Marsovich
Intergalactic expert
Nothing complicated, there are special services for this, call tracking systems, with the help of which you can do this. In this article, we will talk about call tracking services from advertising channels. As an example, we will take such a popular Internet channel as contextual advertising.
There are currently services and call tracking services on the market that offer static and dynamic tracking.
With static tracking, you are allocated one phone number for contextual active telegram number data advertising, which users see on your site when they click on advertisements to your company's site. That is, the site understands that the user came from contextual advertising, and shows the same substitute number to all such users.
With dynamic tracking, each visitor who came to the site from contextual advertising is shown a personal, individual phone number on the site.
We recommend using dynamic tracking, for example, the Calltouch service . Why this particular service, and what advantages does dynamic tracking give you:
You will be able to track which keywords are calling you (which ads) and in the future, refuse ineffective “keywords” and “ads”, thereby optimizing your advertising campaign.
All calls are recorded, and in your personal account of the Koltach service you will be able to listen to the recording of telephone conversations.
As a result of the contextual advertising campaign, you will have a list of phone numbers from which they called your company from contextual advertising. Accordingly, if you use a CRM system in your company, you will be able to understand from the sales funnel which of these clients have moved on to the stage of negotiations, contracts and other stages of the sales funnel.
Dynamic tracking "Koltach" for sites with daily traffic up to 400 visitors will cost you only 5,900 rubles per month. This is a small cost against the background of competitive services of a similar nature.
Of course, the functionality of the Koltach service is much broader: it includes analytics across all advertising channels, not just contextual advertising, and accounting for all types of messages (chats, online applications, and much more), a full-fledged conversion funnel from ad impressions to sales and ROI.
If you don't have any money to buy paid call tracking, but you still really want to track calls, we recommend installing a free service for tracking calls from the PhoneTrack website without substituting the number. This free service will allow you to understand:
How often does a website visitor call your company?
From which pages of your site do people call you (conversion pages of your site).
From which advertising channel and by what keyword did the potential client come to your site.
The geography of your potential buyer.
Calls from advertising channels, in my opinion, are one of the most important metrics of advertising channel analytics, so if you invest budgets in promoting a company's website, you must keep track of calls from the website. This will allow you to save advertising budgets in the near future and track the work of the sales department.
Aksi Marsovich
Intergalactic expert
Nothing complicated, there are special services for this, call tracking systems, with the help of which you can do this. In this article, we will talk about call tracking services from advertising channels. As an example, we will take such a popular Internet channel as contextual advertising.
There are currently services and call tracking services on the market that offer static and dynamic tracking.
With static tracking, you are allocated one phone number for contextual active telegram number data advertising, which users see on your site when they click on advertisements to your company's site. That is, the site understands that the user came from contextual advertising, and shows the same substitute number to all such users.
With dynamic tracking, each visitor who came to the site from contextual advertising is shown a personal, individual phone number on the site.
We recommend using dynamic tracking, for example, the Calltouch service . Why this particular service, and what advantages does dynamic tracking give you:
You will be able to track which keywords are calling you (which ads) and in the future, refuse ineffective “keywords” and “ads”, thereby optimizing your advertising campaign.
All calls are recorded, and in your personal account of the Koltach service you will be able to listen to the recording of telephone conversations.
As a result of the contextual advertising campaign, you will have a list of phone numbers from which they called your company from contextual advertising. Accordingly, if you use a CRM system in your company, you will be able to understand from the sales funnel which of these clients have moved on to the stage of negotiations, contracts and other stages of the sales funnel.
Dynamic tracking "Koltach" for sites with daily traffic up to 400 visitors will cost you only 5,900 rubles per month. This is a small cost against the background of competitive services of a similar nature.
Of course, the functionality of the Koltach service is much broader: it includes analytics across all advertising channels, not just contextual advertising, and accounting for all types of messages (chats, online applications, and much more), a full-fledged conversion funnel from ad impressions to sales and ROI.
If you don't have any money to buy paid call tracking, but you still really want to track calls, we recommend installing a free service for tracking calls from the PhoneTrack website without substituting the number. This free service will allow you to understand:
How often does a website visitor call your company?
From which pages of your site do people call you (conversion pages of your site).
From which advertising channel and by what keyword did the potential client come to your site.
The geography of your potential buyer.
Calls from advertising channels, in my opinion, are one of the most important metrics of advertising channel analytics, so if you invest budgets in promoting a company's website, you must keep track of calls from the website. This will allow you to save advertising budgets in the near future and track the work of the sales department.