Top Picks for 2025 in Content Creation:

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Content is not just king; it's a continually evolving dynasty. AI has entered the ring not to replace creativity but to optimize it. AI-driven platforms provide suggestions for content direction, optimize for SEO, and offer post-publication insights.

Jasper: This tool is an indispensable part of my team. It’s an AI writing “co-pilot” that offers suggestions for your content in real-time, using your custom voice to create marketing content such as copy, social specific database by industry media posts, blog articles, listicles and thought pieces. If you’re enjoying this article, Jasper played a part in getting it off the ground.
Canva: Although Adobe products may be considered superior to this DIY tool, Canva continues to democratize design with its library of assets and AI design tools that reduce the barrier to visually enticing content.
ShortStack: ShortStack has been on the market for a long time but remains the leader in sweepstakes, contests, and quiz creation. The platform’s Builder is suitable for all skill levels and offers over 150 templates to help users get started.