Most important social networks in B2B

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Inform and build trust
Using social media strategies allows potential customers to learn about the brand and also obtain information that has a significant impact on their purchasing decisions. Through social media, buyers can check the following aspects:

Authority in the market;
Company authenticity;
Social proof;
Quality of service provided;
Brand positioning;
Your message;
Your differential;
Importance in the market;
Concern for customer satisfaction.
And all of this can be well positioned and highlighted through social media, regardless of whether you have a company that supplies automotive varnish to workshops or artifacts to decoration stores, for example.

In Brazil, people spend an average of 3 hours and 47 minutes per day on social email list media. These numbers help demonstrate how important social media investment is today.

Remember that the best way for your business or organization to become an authority in its field is by creating and delivering high-value content to your audience. Therefore, each social network can stand out as a tool for a different purpose.

According to the B2B Marketing Mix report, the main social networks for the B2B market are:

Linkedin;
Facebook;
Twitter;
Instagram;
YouTube;
Pinterest.
Obviously and intuitively, the number one is LinkedIn. It's a great way to humanize your brand.