Expanded Product Package
Posted: Thu Jul 10, 2025 6:36 am
Detailed expansion including videos, checklists, worksheets, scripts, etc. You will now have feedback from your subscribers and lead product purchasers. You can now add more bricks to the package, and add audio and or video to the package. Price Point: $97-$2000
Workshop
– Live help / walk through for a group. Many people like to be a part of something and benefit from the support of a group. The workshop covers the same basics but provides a framework and immediate feedback for participants. Price point: $25-100 per hour, per person.
Coaching
– Personal help to get unstuck, clarity, a plan. I’ve been a “coach” since before I was an Internet marketer; other coaches started hiring me to help them with marketing online. Coaching is not about giving people a dataset game plan – it’s about helping them find their own answers and solutions, with guidance. Price point: $100-$500 per hour; usually done in 30-minute segments.
Consulting
– Evalution of current systems and recommendations on how to improve on results. Unlike coaching, consulting *is* about giving answers, advice and solutions. You’re the expert offering your expert opinion. Price point: $100-$1000 per hour.
On Pricing
Price points are just guidelines. Charge what you feel comfortable with, however my rule of thumb is to ask for double what you feel comfortable with. If you’re not qualified you shouldn’t put yourself out as an expert. But if you are qualified you’re probably short-changing your value. It’s easier to negotiate down, than up, if necessary. And usually I’m surprised by what people will pay.
Also regarding pricing, especially related to hourly rates, never compare those rates to what a job pays hourly. I made this mistake in the early days. You incur unpaid time costs in marketing, communication, administration, preparation and more. For every hour with a client you’ll spend at least another hour (or someone else will) supporting the client that’s not directly paid.
Workshop
– Live help / walk through for a group. Many people like to be a part of something and benefit from the support of a group. The workshop covers the same basics but provides a framework and immediate feedback for participants. Price point: $25-100 per hour, per person.
Coaching
– Personal help to get unstuck, clarity, a plan. I’ve been a “coach” since before I was an Internet marketer; other coaches started hiring me to help them with marketing online. Coaching is not about giving people a dataset game plan – it’s about helping them find their own answers and solutions, with guidance. Price point: $100-$500 per hour; usually done in 30-minute segments.
Consulting
– Evalution of current systems and recommendations on how to improve on results. Unlike coaching, consulting *is* about giving answers, advice and solutions. You’re the expert offering your expert opinion. Price point: $100-$1000 per hour.
On Pricing
Price points are just guidelines. Charge what you feel comfortable with, however my rule of thumb is to ask for double what you feel comfortable with. If you’re not qualified you shouldn’t put yourself out as an expert. But if you are qualified you’re probably short-changing your value. It’s easier to negotiate down, than up, if necessary. And usually I’m surprised by what people will pay.
Also regarding pricing, especially related to hourly rates, never compare those rates to what a job pays hourly. I made this mistake in the early days. You incur unpaid time costs in marketing, communication, administration, preparation and more. For every hour with a client you’ll spend at least another hour (or someone else will) supporting the client that’s not directly paid.