Meet & Seat: Tense expectations
Posted: Wed Jun 18, 2025 3:52 am
Expectations were high, after reports about KLM's new service Meet & Seat leaked earlier this year; a service that allows passengers to use social media to determine which fellow passenger they will sit next to. CNN, Fox News and many others already reported on it. Some were positive, others critical (in connection with privacy). It was nice to hear today that when Meet & Seat still had to be developed, all that reporting helped in the reflection. People asked themselves: is what we are doing logical, does it make sense and how was it discussed? Furthermore, KLM was keen to emphasise that the product was developed in collaboration, co-creation with customers. Incidentally, a number of these customers were also invited to the launch today; truly social and a first for KLM.
With Meet & Seat, KLM shows that it listens to its customers and wants to connect with its customers. With this, KLM proves that it recognizes an issue of flying: you like to sit next to a pleasant fellow passenger. Now, an unwashed fellow passenger will not put that on his LinkedIn profile and there may suddenly be more directors on board; but it does give people the opportunity to exercise more control and to make the connection in advance to make a journey more pleasant. With this, KLM offers real added value. Martijn van der Zee (head of e-commerce) also indicates that it is really a service for KLM customers, with which the organization wants to improve the experience of its product.
Meet & seat in three steps
Meet & seat is integrated into the entire booking process. This means brother cell phone list that you book and pay for your ticket in the normal way, and that after securing your ticket, you select your seat as you always do. At that moment you have the option to use 'meet & seat'. You can participate because you want to make new contacts, have shared interests with other passengers, it is interesting for business or because you simply want to share a taxi. Fortunately, the pilot is not chosen via social media, but you can already view your fellow passengers in advance from today.
With Meet & Seat, KLM shows that it listens to its customers and wants to connect with its customers. With this, KLM proves that it recognizes an issue of flying: you like to sit next to a pleasant fellow passenger. Now, an unwashed fellow passenger will not put that on his LinkedIn profile and there may suddenly be more directors on board; but it does give people the opportunity to exercise more control and to make the connection in advance to make a journey more pleasant. With this, KLM offers real added value. Martijn van der Zee (head of e-commerce) also indicates that it is really a service for KLM customers, with which the organization wants to improve the experience of its product.
Meet & seat in three steps
Meet & seat is integrated into the entire booking process. This means brother cell phone list that you book and pay for your ticket in the normal way, and that after securing your ticket, you select your seat as you always do. At that moment you have the option to use 'meet & seat'. You can participate because you want to make new contacts, have shared interests with other passengers, it is interesting for business or because you simply want to share a taxi. Fortunately, the pilot is not chosen via social media, but you can already view your fellow passengers in advance from today.