How to use B2B buyer intent data B2B intent data provides insights you can't find anywhere else. Yay, more data! But how do you put that data to use? Here are a few ways that B2B intent data can supercharge your marketing and sales. Find qualified leads Finding quality leads is one of the most challenging parts of sales or marketing. 42% of B2B marketers state that a lack of quality data is their biggest barrier to lead generation.
B2B intent data providers give your business a list of highly qualified leads you can send to your sales team. Depending on the tool, it might also tell you how to contact them, when they last visited your website, and finland email list much more. You can then send that list to your sales team or create a retargeting campaign. Example: Reachdesk had a solid experience with buyer-intent data: out of the roughly 500 companies visiting their site per month, 350 fit their ICP.
It's like we walked into a sales rep's dream. Improve outbound sales pitches Outbound sales is a numbers game — the more outreach you do, the better chance you'll have of actually finding someone interested in your offering. Cold outreach works — sometimes. However, buying intent data can give your sales team powerful information about who is interested in what you offer and what they are interested in.