Account-Based Marketing (ABM) with Intent Data & AI
Posted: Tue Jun 17, 2025 7:20 am
Example: A local bakery optimising for "best gluten-free cakes near me now" or "order custom birthday cake London."
B2B Lead Generation Tips (Business-to-Business) - 2025
B2B lead generation targets other businesses, often involving multiple decision-makers, a longer sales cycle, and a focus on logical value propositions and ROI.
Tip: Move beyond traditional broad campaigns mexico mobile database to focus on specific, high-value target accounts. Use AI and intent data (identifying companies actively researching solutions like yours) to personalize outreach and content.
Why it works: Increases relevance, improves conversion rates for high-value deals, and ensures sales teams are focusing on the most promising prospects.
Example: A software company targeting specific financial institutions, identifying those visiting competitor websites or searching for specific compliance solutions, and then serving them highly tailored case studies and webinar invitations.
Thought Leadership & Value-Driven Content (Multi-Format):
Tip: Position your brand as an industry authority through comprehensive content like whitepapers, detailed industry reports, case studies, and expert-led webinars. Prioritise formats like podcasts and in-depth video interviews.
Why it works: Builds trust and credibility, educates prospects through their complex buyer journey, and demonstrates expertise.
Example: A cybersecurity firm publishing an annual report on emerging threats, accompanied by a webinar series discussing its implications and solutions, all gated to capture leads.
B2B Lead Generation Tips (Business-to-Business) - 2025
B2B lead generation targets other businesses, often involving multiple decision-makers, a longer sales cycle, and a focus on logical value propositions and ROI.
Tip: Move beyond traditional broad campaigns mexico mobile database to focus on specific, high-value target accounts. Use AI and intent data (identifying companies actively researching solutions like yours) to personalize outreach and content.
Why it works: Increases relevance, improves conversion rates for high-value deals, and ensures sales teams are focusing on the most promising prospects.
Example: A software company targeting specific financial institutions, identifying those visiting competitor websites or searching for specific compliance solutions, and then serving them highly tailored case studies and webinar invitations.
Thought Leadership & Value-Driven Content (Multi-Format):
Tip: Position your brand as an industry authority through comprehensive content like whitepapers, detailed industry reports, case studies, and expert-led webinars. Prioritise formats like podcasts and in-depth video interviews.
Why it works: Builds trust and credibility, educates prospects through their complex buyer journey, and demonstrates expertise.
Example: A cybersecurity firm publishing an annual report on emerging threats, accompanied by a webinar series discussing its implications and solutions, all gated to capture leads.