Visual Storytelling & Short-Form Video
Posted: Tue Jun 17, 2025 7:20 am
Tip: Prioritize high-quality video content for platforms like TikTok, Instagram Reels, YouTube Shorts, and even your website. Focus on authentic storytelling, product demonstrations, and user-generated content.
Why it works: Video is highly engaging and digestible, perfect for capturing short attention spans and conveying brand personality. Shoppable video features are brazil mobile database also becoming more prevalent.
Example: A food delivery service showcasing mouth-watering dishes through quick, dynamic reels that highlight the ease of ordering and the freshness of ingredients.
Social Commerce & Direct Messaging:
Tip: Integrate direct shopping experiences within social media platforms. Utilise direct messages (DMs) for customer service, inquiries, and even initiating sales conversations.
Why it works: Reduces friction in the buyer journey, meeting consumers where they are. Chatbots and live agents can quickly address questions and guide purchases.
Example: A clothing brand allowing customers to browse and purchase items directly within Instagram, or respond to product inquiries via Facebook Messenger with immediate links to buy.
Optimised for Conversational Search (Voice & Text):
Tip: Consumers are increasingly using voice assistants (Siri, Alexa, Google Assistant) and natural language queries. Optimise your SEO for long-tail, conversational keywords.
Why it works: Captures high-intent users asking specific questions, often when they're close to a purchasing decision.
Why it works: Video is highly engaging and digestible, perfect for capturing short attention spans and conveying brand personality. Shoppable video features are brazil mobile database also becoming more prevalent.
Example: A food delivery service showcasing mouth-watering dishes through quick, dynamic reels that highlight the ease of ordering and the freshness of ingredients.
Social Commerce & Direct Messaging:
Tip: Integrate direct shopping experiences within social media platforms. Utilise direct messages (DMs) for customer service, inquiries, and even initiating sales conversations.
Why it works: Reduces friction in the buyer journey, meeting consumers where they are. Chatbots and live agents can quickly address questions and guide purchases.
Example: A clothing brand allowing customers to browse and purchase items directly within Instagram, or respond to product inquiries via Facebook Messenger with immediate links to buy.
Optimised for Conversational Search (Voice & Text):
Tip: Consumers are increasingly using voice assistants (Siri, Alexa, Google Assistant) and natural language queries. Optimise your SEO for long-tail, conversational keywords.
Why it works: Captures high-intent users asking specific questions, often when they're close to a purchasing decision.