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AI-driven automation and smart bidding strategies:

Posted: Tue Jun 17, 2025 4:29 am
by nusaibatara
Audience Signal Overlay: Overlay search intent with audience signals, such as custom interest audiences, audiences with purchase intent, and customer lists based on life cycle (CRM data matching), to achieve multi-dimensional precision positioning.
Predictive audiences: Rely on smarter predictive audiences on the Google Ads platform and let AI help you find the most likely potential customers to convert.

Make full use of smart bidding: Rely more finland mobile database on smart bidding strategies such as "Target Cost Per Acquisition (tCPA)" and "Maximize Conversion Value" to let Google's AI automatically optimize bids to acquire more potential customers.

Automation rules and scripts: Set up automation rules to pause underperforming ads, adjust budgets, etc., reduce manual intervention and improve efficiency.
Advanced applications of dynamic search ads (DSA): Let Google automatically generate ads based on your website content, capture search terms you may not have thought of, and expand the coverage of potential customers.