Live Chat/Chatbots: On-site chatbots answering questions and guiding users to relevant products/services or collecting contact info for follow-up.
Online Reviews & Testimonials: Actively showcasing uk mobile database positive reviews on product pages and social media.
B2B Leads (Marketing Qualified Leads - MQLs): Content Downloaders (whitepapers, ebooks), Webinar Attendees, Free Trial Sign-ups, Demo Requests (initial), Newsletter Subscribers, Event Leads.
2025 B2B Activities & Channels:
Ebooks, detailed whitepapers, case studies, research reports requiring contact information for download.
Webinars/Virtual Demos: Live or on-demand sessions demonstrating product features, solving specific problems, or offering deep dives into industry solutions.
Email Nurturing Sequences: Automated email campaigns triggered by content downloads or webinar attendance, providing more valuable content and moving leads towards a demo/consultation.
ABM (Account-Based Marketing) Tactics: Highly personalized email sequences, LinkedIn InMail, or direct mail sent to key decision-makers in target accounts who have shown intent signals.
Sales Intelligence Platforms: Using tools like Apollo.io to identify decision-makers and find verified contact details for personalized outreach.