AI-Powered Personal Stylist/Advisor Chatbots:

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AI-Powered Prospecting Platforms: Tools like ZoomInfo, Apollo.io for identifying target accounts and key decision-makers (though direct outreach starts later).

Virtual Events/Webinars: Free germany mobile database access to high-value webinars on industry challenges or emerging trends.
Public Relations: Mentions in industry publications, business news.
Funnel Stage 2: Interest / Consideration (Middle of Funnel - MoFu)
Goal: Educate prospects about your solution, build credibility, demonstrate value, capture explicit contact information.

B2C Leads (Marketing Qualified Leads - MQLs): Email Subscribers, Contest Entrants, Quiz Takers (who provide info), Loyalty Program Sign-ups, App Downloads, First-time Shoppers (who might need nurturing for repeat purchase).

2025 B2C Activities & Channels:

Email Marketing: Welcome sequences, newsletters, personalized product recommendations based on Browse history.
Interactive Content: Quizzes, product configurators, personal assessments where results require email sign-up.
Retargeting/Remarketing Ads: Showing ads to users who visited your site but didn't convert, often with a specific offer (e.g., "10% off your first order").
Website Optimization: Clear product pages, FAQs, detailed descriptions, strong Calls-to-Action (CTAs) for trial/sign-up.