Do Not Use SMS For Long Form Content
Posted: Sat Dec 21, 2024 4:15 am
Launching a new product
Source: yotpo.com
When to Send SMS Messages
In SMS marketing, there are the good, the bad, and the don’t iranian whatsapp you dare. You want to impress and not irritate your target audience, so here’s when to send SMS messages right into your customer’s inbox:
1. Appointment reminders. Leverage SMS notifications to notify your customers about booked appointments. That way, you are sure your clients won’t forget or show up late.
2. Urgent alerts about customer orders. If your business is planning an event, you want to keep your customers in the loop about updates, cancellations, changes, and general details with SMS rather than email or other channels.
3. Emergency alerts. For emergency alerts such as scam alerts, SMS works best as it’s ubiquitous and can be delivered to all mobile devices, no matter the internet status.
4. Time-limited offers. SMS messages are a good way to convey time-limited offers, including birthday promotions, coupons, discounts, contests/sweepstakes, and polls.
Although you can send SMS messages with up to 480 characters, it’s recommended to keep your messages short, creative, and straight to the point.
Never send long form content including case studies and articles via SMS. Otherwise, you’ll stand a high chance of losing instead of converting customers.
When to Send Push Notifications
At this point, you already know what push notifications are, as well as their pros and cons. So, when is it right to send push notifications? The short answer to this question is to welcome, inform, educate, sell, and win back prospects. But let's see when to send them in detail:
1. To advertise your business. Most push messages are promotional ads prompting users to take action. Don’t worry, push ads aren’t pushy. You can launch any advertising campaign, provided they are within the confines of the law. We recommend crafting short content riddled with emotional trigger words to advertise your product for better CTR and conversions.
Source: yotpo.com
When to Send SMS Messages
In SMS marketing, there are the good, the bad, and the don’t iranian whatsapp you dare. You want to impress and not irritate your target audience, so here’s when to send SMS messages right into your customer’s inbox:
1. Appointment reminders. Leverage SMS notifications to notify your customers about booked appointments. That way, you are sure your clients won’t forget or show up late.
2. Urgent alerts about customer orders. If your business is planning an event, you want to keep your customers in the loop about updates, cancellations, changes, and general details with SMS rather than email or other channels.
3. Emergency alerts. For emergency alerts such as scam alerts, SMS works best as it’s ubiquitous and can be delivered to all mobile devices, no matter the internet status.
4. Time-limited offers. SMS messages are a good way to convey time-limited offers, including birthday promotions, coupons, discounts, contests/sweepstakes, and polls.
Although you can send SMS messages with up to 480 characters, it’s recommended to keep your messages short, creative, and straight to the point.
Never send long form content including case studies and articles via SMS. Otherwise, you’ll stand a high chance of losing instead of converting customers.
When to Send Push Notifications
At this point, you already know what push notifications are, as well as their pros and cons. So, when is it right to send push notifications? The short answer to this question is to welcome, inform, educate, sell, and win back prospects. But let's see when to send them in detail:
1. To advertise your business. Most push messages are promotional ads prompting users to take action. Don’t worry, push ads aren’t pushy. You can launch any advertising campaign, provided they are within the confines of the law. We recommend crafting short content riddled with emotional trigger words to advertise your product for better CTR and conversions.