Hey [First Name]! I’m building a new site
Posted: Sat Dec 28, 2024 4:27 am
Hey [First Name]! I’m building a new site I thought might be up your alley as a fellow adventure junkie.. it chronicles all of the best places to find adventures in California, go on awesome hikes and capture unique photos from each spot while you’re there. I’ll be grabbing photos, videos, drone footage and 360 cam images to make this really awesome. Would you be interested in getting updates on this?
Is it perfect? No. But that doesn’t matter, I’ll refine as I go and tweak it over time as I learn more about what my audience wants.
Manual outreach begins.
The first thing I did was started texting my closest friends and old co-workers I still keep in touch with. Only the ones who I thought would be interested in a website about hiking and adventuring in California. Here’s what those text conversations looked like:
validate-business-idea-iphone-screenshot-early-subscribers
Before I started my reach out, I did my best to quickly make sure these friends would be within my target so I wouldn’t waste time presenting an idea they wouldn’t be interested in.
To me, being within my target market meant that each friend I reached out to needed to (1) live or frequently spend time in California and (2) have a somewhat active lifestyle, which would indicate to me that they’ll probably be interested in adventuring and hiking.
After going through the 20 people in my recent iMessages conversations who I thought would be a good genuine fit for this, I had 17 email subscribers who’d be interested in getting updates on my project.
Some people said yes, some said no and others I could tell were just saying yes to be nice. I only added the 17 people who I thought were genuinely excited—the last thing I want to do is to guilt trip friends into pretending like they’re into an idea.
17 email subscribers. This was hardly enough to feel confident in when it comes to actually taking the time to build a proof of concept for my site yet, so I took my reach out to the next level.
I pulled up my list of Facebook Friends (2,119 as of today’s date) and started scrolling through to see who I may have missed. Each time I came across someone who I thought could be right for checking out my site, I added them to a GoogleDoc Excel sheet so that I could easily keep track of all my leads.
Here’s a snapshot of my tracking sheet (and here’s a template you can grab for free):
Hey [First Name]! I’m building a new site I thought might be up your alley as a fellow adventure junkie.. it chronicles all of the best places to find adventures in California, go on awesome hikes and capture unique photos from each spot while you’re there. I’ll be grabbing photos, videos, drone footage and 360 cam images to make this really awesome. Would you be interested in getting updates on this?
Is it perfect? No. But that doesn’t matter, I’ll refine as I go and tweak it over time as I learn more about what my audience wants.
Manual outreach begins.
The first thing I did was started texting my closest friends and old co-workers I still keep in touch with. Only the ones who I thought would be interested in a website about hiking and adventuring in California. Here’s what those text conversations looked like:
validate-business-idea-iphone-screenshot-early-subscribers
Before I started my reach out, I did my best to quickly make sure these afghanistan phone number database would be within my target so I wouldn’t waste time presenting an idea they wouldn’t be interested in.
To me, being within my target market meant that each friend I reached out to needed to (1) live or frequently spend time in California and (2) have a somewhat active lifestyle, which would indicate to me that they’ll probably be interested in adventuring and hiking.
After going through the 20 people in my recent iMessages conversations who I thought would be a good genuine fit for this, I had 17 email subscribers who’d be interested in getting updates on my project.
Some people said yes, some said no and others I could tell were just saying yes to be nice. I only added the 17 people who I thought were genuinely excited—the last thing I want to do is to guilt trip friends into pretending like they’re into an idea.
17 email subscribers. This was hardly enough to feel confident in when it comes to actually taking the time to build a proof of concept for my site yet, so I took my reach out to the next level.
I pulled up my list of Facebook Friends (2,119 as of today’s date) and started scrolling through to see who I may have missed. Each time I came across someone who I thought could be right for checking out my site, I added them to a GoogleDoc Excel sheet so that I could easily keep track of all my leads.
Here’s a snapshot of my tracking sheet (and here’s a template you can grab for free):
Is it perfect? No. But that doesn’t matter, I’ll refine as I go and tweak it over time as I learn more about what my audience wants.
Manual outreach begins.
The first thing I did was started texting my closest friends and old co-workers I still keep in touch with. Only the ones who I thought would be interested in a website about hiking and adventuring in California. Here’s what those text conversations looked like:
validate-business-idea-iphone-screenshot-early-subscribers
Before I started my reach out, I did my best to quickly make sure these friends would be within my target so I wouldn’t waste time presenting an idea they wouldn’t be interested in.
To me, being within my target market meant that each friend I reached out to needed to (1) live or frequently spend time in California and (2) have a somewhat active lifestyle, which would indicate to me that they’ll probably be interested in adventuring and hiking.
After going through the 20 people in my recent iMessages conversations who I thought would be a good genuine fit for this, I had 17 email subscribers who’d be interested in getting updates on my project.
Some people said yes, some said no and others I could tell were just saying yes to be nice. I only added the 17 people who I thought were genuinely excited—the last thing I want to do is to guilt trip friends into pretending like they’re into an idea.
17 email subscribers. This was hardly enough to feel confident in when it comes to actually taking the time to build a proof of concept for my site yet, so I took my reach out to the next level.
I pulled up my list of Facebook Friends (2,119 as of today’s date) and started scrolling through to see who I may have missed. Each time I came across someone who I thought could be right for checking out my site, I added them to a GoogleDoc Excel sheet so that I could easily keep track of all my leads.
Here’s a snapshot of my tracking sheet (and here’s a template you can grab for free):
Hey [First Name]! I’m building a new site I thought might be up your alley as a fellow adventure junkie.. it chronicles all of the best places to find adventures in California, go on awesome hikes and capture unique photos from each spot while you’re there. I’ll be grabbing photos, videos, drone footage and 360 cam images to make this really awesome. Would you be interested in getting updates on this?
Is it perfect? No. But that doesn’t matter, I’ll refine as I go and tweak it over time as I learn more about what my audience wants.
Manual outreach begins.
The first thing I did was started texting my closest friends and old co-workers I still keep in touch with. Only the ones who I thought would be interested in a website about hiking and adventuring in California. Here’s what those text conversations looked like:
validate-business-idea-iphone-screenshot-early-subscribers
Before I started my reach out, I did my best to quickly make sure these afghanistan phone number database would be within my target so I wouldn’t waste time presenting an idea they wouldn’t be interested in.
To me, being within my target market meant that each friend I reached out to needed to (1) live or frequently spend time in California and (2) have a somewhat active lifestyle, which would indicate to me that they’ll probably be interested in adventuring and hiking.
After going through the 20 people in my recent iMessages conversations who I thought would be a good genuine fit for this, I had 17 email subscribers who’d be interested in getting updates on my project.
Some people said yes, some said no and others I could tell were just saying yes to be nice. I only added the 17 people who I thought were genuinely excited—the last thing I want to do is to guilt trip friends into pretending like they’re into an idea.
17 email subscribers. This was hardly enough to feel confident in when it comes to actually taking the time to build a proof of concept for my site yet, so I took my reach out to the next level.
I pulled up my list of Facebook Friends (2,119 as of today’s date) and started scrolling through to see who I may have missed. Each time I came across someone who I thought could be right for checking out my site, I added them to a GoogleDoc Excel sheet so that I could easily keep track of all my leads.
Here’s a snapshot of my tracking sheet (and here’s a template you can grab for free):