Tools like True Competitor are never going to replace your own

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That raises an interesting talking point — who are the most relevant competitors in this target market of Millennial and Gen-Z women, and what unique challenges does that market pose? With a couple of clicks through to their sites (and less than a minute of work), I can also see that Aritzia and Tobi seem to be targeting a similar demographic and are likely direct competitors (they’re also much more realistic competitors than Macy’s or Amazon). Glancing at my watch, I’ve still got a couple of minutes before the meeting, so let’s try something fun (well, I think it’s fun, anyway) — let’s click on those two “edgy” brands and use the [+ Analyze Competitors] feature.


I’ll request the full keyword intersect… … and I can immediately get afghanistan phone number database a quick view of what keywords these sites share: Obviously, five keywords (or even 500) is just a piece of the puzzle, but in a few minutes I’ve gathered enough pieces to have an intelligent conversation and help seal the deal. Data-assisted human intelligence From a product perspective, I believe that the most powerful thing we can do is to assist your human intelligence and help drive insights.


(or the client’s) industry knowledge, but I hope that — as they continue to evolve — we can empower faster and better decisions that help you do what you’re best at. Ultimately, you’re not going to be able to spend hours researching every sales call — even if you want to. But by using True Competitor, you can make the little time you do have more productive.