It can provide better data for your strategy
Posted: Thu Dec 26, 2024 9:06 am
You can't send an amazing campaign to a questionable database and expect it to work. Put bluntly, if you put poor quality in, you'll get poor quality out. That's why it's essential to monitor the quality of new and old email addresses in your database.
Strategically separating contacts in your email marketing database can increase your deliverability rate and reduce hard bounces. Reducing hard bounces can increase your sender reputation. Increasing your sender reputation can improve your inbox rankings, creating a virtuous cycle of better engagement rates and, ultimately, ROI.
For best results, we recommend using two email verification methods:
List Verification – Verification via manual list upload (ideal for older contacts)
Real-time API verification at the point of achievement
4. It can help recover lost value
We spend a lot of time and money creating and sending our email marketing campaigns, but often these efforts end up in the wrong email addresses, which is very sad and frustrating.
On the front-end, it’s possible to reduce bad data right when it’s collected. Every bad email address is a missed opportunity to connect with a new potential customer , when all that was needed was a simple bahrain telegram lead message or a “did you mean?” prompt to prompt the user to correct the email address. And if you’re collecting high volumes of email addresses each month through your signup forms, calculating the ROI of real-time verification is easy once you know the lifetime value of your email addresses.
On the back-end, verifying lists like unengaged subscribers or other lists of unknown deliverability can prevent wasted marketing dollars.
For example, some companies would assume that all bounces should be removed; however, some of those bounced addresses may now be fully deliverable and therefore potentially profitable. We recently checked a bounce list for a segment of our users and found that nearly a third of the email addresses were now deliverable.
example of campaign data
The only profitable email address is a deliverable one , so covering your bases by checking the different stages of the customer lifecycle journey is a great way to get the most out of your marketing efforts.
Cleaning your database and calculating email ROI aren’t always the sexiest topics to discuss with your marketing team, or the easiest to analyze. But with the right deliverability data, the cleaning process can be much easier, helping you maximize your marketing investment.
Strategically separating contacts in your email marketing database can increase your deliverability rate and reduce hard bounces. Reducing hard bounces can increase your sender reputation. Increasing your sender reputation can improve your inbox rankings, creating a virtuous cycle of better engagement rates and, ultimately, ROI.
For best results, we recommend using two email verification methods:
List Verification – Verification via manual list upload (ideal for older contacts)
Real-time API verification at the point of achievement
4. It can help recover lost value
We spend a lot of time and money creating and sending our email marketing campaigns, but often these efforts end up in the wrong email addresses, which is very sad and frustrating.
On the front-end, it’s possible to reduce bad data right when it’s collected. Every bad email address is a missed opportunity to connect with a new potential customer , when all that was needed was a simple bahrain telegram lead message or a “did you mean?” prompt to prompt the user to correct the email address. And if you’re collecting high volumes of email addresses each month through your signup forms, calculating the ROI of real-time verification is easy once you know the lifetime value of your email addresses.
On the back-end, verifying lists like unengaged subscribers or other lists of unknown deliverability can prevent wasted marketing dollars.
For example, some companies would assume that all bounces should be removed; however, some of those bounced addresses may now be fully deliverable and therefore potentially profitable. We recently checked a bounce list for a segment of our users and found that nearly a third of the email addresses were now deliverable.
example of campaign data
The only profitable email address is a deliverable one , so covering your bases by checking the different stages of the customer lifecycle journey is a great way to get the most out of your marketing efforts.
Cleaning your database and calculating email ROI aren’t always the sexiest topics to discuss with your marketing team, or the easiest to analyze. But with the right deliverability data, the cleaning process can be much easier, helping you maximize your marketing investment.