Why Your Subscriber List Isn't Growing: A Troubleshooting Guide
Posted: Thu Dec 26, 2024 8:54 am
If you work in email marketing , you know that your job isn't just to create amazing email marketing campaigns, but also to build a list of loyal, high-quality subscribers with people who want to hear what you have to say.
Don’t rest on your laurels – you need to have an ongoing process of cleaning up and growing your list . If your list seems stagnant, evaluating these key points can help you spot and solve your problems.
1. You don't track website activity
Your website is a key source of subscribers, so don't ignore its potential. Track your website activity to see where visitors spend the most time, what they skip, and which signup boxes they use the most and least.
This data will help you understand what type of content can attract more people to sign up and where you should place your opt-in form for maximum impact.
Another important metric to keep in mind is bahamas telegram phone numbers website's traffic sources . Are your visitors discovering your website through a specific blog post that pops up in their search? Are they clicking through your social links? Keeping track of this data will help you create more content that attracts traffic. It will also help you think of more creative ways to increase your website's traffic, which will give you more opportunities to convert that traffic into email subscribers.
2. You don't use pop-ups
There are numerous website forms. Pop-ups are one of the most popular, but they can be annoying to users if they are not strategically designed. The truth is that pop-up forms do work. The most effective ones are those that offer an incentive to the reader, as long as the incentive is relevant to the interests of the visitors to that website.
For example, if you have a blog post about “How to Use Social Media to Grow Your Business,” you could add a pop-up to that page that offers free, ready-to-use social media post templates in exchange for an email address. Just make sure to include a disclaimer explaining that by entering an email, the user is also signing up to receive messages from your brand.
A pop-up created in relation to a specific blog post is a great way to show readers that your brand has tons of useful resources to send them.
3. You don't have dedicated and strategic landing pages
This is a big mistake, but luckily it’s also easy to fix. When you set out to grow your subscriber list, remember that you’re looking to sell a product: your emails. A landing page that “sells” you can be a game-changer.
In addition to improving conversion rates, having multiple landing pages can help you segment your subscriber list by interests, location, or other relevant parameters.
To create an effective landing page, make sure it contains a compelling offer, clear calls to action, and social proof. And if you want to get really creative, Virginia Zacharaki of Moosend recommends gamifying your landing pages. “Landing pages are optimized to convert. Using gamification enhances the experience, as contests, scratch cards, or spin-to-win elements improve interactivity and engagement. Offer a tailored lead magnet or a special discount as a “thank you,” and potential customers will be sure to enter their email address to claim.”
4. You don't use ads for email signups
Email marketing campaigns have higher conversion rates than social media marketing for example, so you may want to consider running paid ad campaigns to gain subscribers and then convert them via email. Paid lead generation campaigns produce faster results than organic growth, and if you target your ads well, you can generate very high-quality leads.
Remember, when you run ads, they should lead to a dedicated landing page that makes registration easy and engaging.
Don’t rest on your laurels – you need to have an ongoing process of cleaning up and growing your list . If your list seems stagnant, evaluating these key points can help you spot and solve your problems.
1. You don't track website activity
Your website is a key source of subscribers, so don't ignore its potential. Track your website activity to see where visitors spend the most time, what they skip, and which signup boxes they use the most and least.
This data will help you understand what type of content can attract more people to sign up and where you should place your opt-in form for maximum impact.
Another important metric to keep in mind is bahamas telegram phone numbers website's traffic sources . Are your visitors discovering your website through a specific blog post that pops up in their search? Are they clicking through your social links? Keeping track of this data will help you create more content that attracts traffic. It will also help you think of more creative ways to increase your website's traffic, which will give you more opportunities to convert that traffic into email subscribers.
2. You don't use pop-ups
There are numerous website forms. Pop-ups are one of the most popular, but they can be annoying to users if they are not strategically designed. The truth is that pop-up forms do work. The most effective ones are those that offer an incentive to the reader, as long as the incentive is relevant to the interests of the visitors to that website.
For example, if you have a blog post about “How to Use Social Media to Grow Your Business,” you could add a pop-up to that page that offers free, ready-to-use social media post templates in exchange for an email address. Just make sure to include a disclaimer explaining that by entering an email, the user is also signing up to receive messages from your brand.
A pop-up created in relation to a specific blog post is a great way to show readers that your brand has tons of useful resources to send them.
3. You don't have dedicated and strategic landing pages
This is a big mistake, but luckily it’s also easy to fix. When you set out to grow your subscriber list, remember that you’re looking to sell a product: your emails. A landing page that “sells” you can be a game-changer.
In addition to improving conversion rates, having multiple landing pages can help you segment your subscriber list by interests, location, or other relevant parameters.
To create an effective landing page, make sure it contains a compelling offer, clear calls to action, and social proof. And if you want to get really creative, Virginia Zacharaki of Moosend recommends gamifying your landing pages. “Landing pages are optimized to convert. Using gamification enhances the experience, as contests, scratch cards, or spin-to-win elements improve interactivity and engagement. Offer a tailored lead magnet or a special discount as a “thank you,” and potential customers will be sure to enter their email address to claim.”
4. You don't use ads for email signups
Email marketing campaigns have higher conversion rates than social media marketing for example, so you may want to consider running paid ad campaigns to gain subscribers and then convert them via email. Paid lead generation campaigns produce faster results than organic growth, and if you target your ads well, you can generate very high-quality leads.
Remember, when you run ads, they should lead to a dedicated landing page that makes registration easy and engaging.