How to get the ideal reputation for your IP address
Posted: Thu Dec 26, 2024 8:29 am
If your mailings are small, using shared IPs helps you control costs. But as your mailing volume grows, you'll need to upgrade to dedicated IPs.
When you start using a dedicated IP, it has no previous history. So it has no reputation, good or bad. Your job will be to build the reputation of the IP by following email marketing best practices.
You can't immediately send a large number of emails the moment you get a dedicated IP; you'll have to gradually increase the number of emails you send, as mailboxes slowly start to recognize you as a responsible sender.
Start sending to your most engaged subscribers. This will help you achieve a much better open rate and zero bounce rate . This sends positive signals to the email provider about your reputation.
2. Sender reputation
Sender reputation is a composite result of the IP address you send azerbaijan telegram lead from, your domain reputation, SPF (Sender Policy Framework) authentication, the bounce rate of your campaigns to date, subscriber complaints, engagement, whether (and how many) spam traps are in your subscriber list, and other factors.
Email engagement—what subscribers do when they receive your email—is key. Subscriber actions that suggest they are willing to engage with you further, such as opening the email, reading it, clicking a link, following a call to action , forwarding the email, etc., are considered “high engagement.” Actions like not opening the email or deleting it without reading it are considered “low engagement.”
How you can improve your sender reputation
Keep new subscribers on a separate list. Add them to the regular list only after the new subscribers respond to your double opt-in. Or add them to the regular list only if the welcome email doesn't show a hard bounce.
Aim for a good frequency of sending emails to your subscribers. Long intervals between emails increase the chances of valid email addresses becoming spam traps . If you send emails to your subscribers at irregular intervals, they might forget about you and are more likely to mark your incoming email as spam.
Have a plan of action for dealing with inactive subscribers. Do everything you can to win them back. But once their inactivity passes a certain threshold, stop sending them emails.
Finally, never use purchased lists.
When you start using a dedicated IP, it has no previous history. So it has no reputation, good or bad. Your job will be to build the reputation of the IP by following email marketing best practices.
You can't immediately send a large number of emails the moment you get a dedicated IP; you'll have to gradually increase the number of emails you send, as mailboxes slowly start to recognize you as a responsible sender.
Start sending to your most engaged subscribers. This will help you achieve a much better open rate and zero bounce rate . This sends positive signals to the email provider about your reputation.
2. Sender reputation
Sender reputation is a composite result of the IP address you send azerbaijan telegram lead from, your domain reputation, SPF (Sender Policy Framework) authentication, the bounce rate of your campaigns to date, subscriber complaints, engagement, whether (and how many) spam traps are in your subscriber list, and other factors.
Email engagement—what subscribers do when they receive your email—is key. Subscriber actions that suggest they are willing to engage with you further, such as opening the email, reading it, clicking a link, following a call to action , forwarding the email, etc., are considered “high engagement.” Actions like not opening the email or deleting it without reading it are considered “low engagement.”
How you can improve your sender reputation
Keep new subscribers on a separate list. Add them to the regular list only after the new subscribers respond to your double opt-in. Or add them to the regular list only if the welcome email doesn't show a hard bounce.
Aim for a good frequency of sending emails to your subscribers. Long intervals between emails increase the chances of valid email addresses becoming spam traps . If you send emails to your subscribers at irregular intervals, they might forget about you and are more likely to mark your incoming email as spam.
Have a plan of action for dealing with inactive subscribers. Do everything you can to win them back. But once their inactivity passes a certain threshold, stop sending them emails.
Finally, never use purchased lists.