Key Features of CDP
Posted: Thu Dec 26, 2024 8:21 am
As the definition of CDP moves from business to business, the same CDP Institute has compiled a list of features that a customer data platform must contain to be called a CDP.
A customer data platform must accept data from all sources – online and offline, and formats – structured, semi-structured and unstructured.
CDP can store any input data without any loss . It is possible to physically delete the input data when it is loaded into CDP, but it can be restored if necessary.
CDP can store all received data for as long as the user specifies , subject to regulatory restrictions.
The platform can create unified customer profiles based russia phone number library on all data related to the same individual, subject to regulatory restrictions.
CDP manages personal data - name, address, email address and telephone number - in accordance with privacy and security rules.
CDP gives other systems access to any data in customer profiles through API connections, web links, or database queries.
The platform can select customer segments and send information with the specified data elements to other systems.
In this way, the CDP collects data from various sources and then combines this information into a single customer profile. The CDP combines and, if necessary, removes duplicate information about customers - without the intervention of the IT service.
Client profile on the Passteam platform
Marketers or other CDP users use unified customer profiles to build audience segments that serve as the basis for personalized marketing strategy. Data in a CDP is compatible across all marketing channels and serves as a single source of information for marketing teams to create a holistic and targeted customer journey.
How is CDP different from CRM?
CRM stands for Customer Relationship Management. Based on the Microsoft article , we can conclude that these systems help manage and maintain customer relationships, track leads, marketing and sales pipeline, and provide the necessary data for effective promotion.
The basic functionality of a CRM is limited to customer accounts, their interests, contacts, and opportunities. This data is incredibly useful for businesses focused on business-to-business (B2B) models. By tracking the flow of potential sales, CRMs allow companies to forecast future revenues. Marketers are not usually the primary users of such systems; this is handled by sales or customer service departments.
A CDP, on the other hand, uses customer data. Unlike a CRM, a customer data platform can identify customers based on information collected from multiple sources and create a single view of customers from millions of data points.
Often, a CRM is used as an input and output channel for a CDP because the CDP can provide the CRM with a more holistic set of data.
A customer data platform must accept data from all sources – online and offline, and formats – structured, semi-structured and unstructured.
CDP can store any input data without any loss . It is possible to physically delete the input data when it is loaded into CDP, but it can be restored if necessary.
CDP can store all received data for as long as the user specifies , subject to regulatory restrictions.
The platform can create unified customer profiles based russia phone number library on all data related to the same individual, subject to regulatory restrictions.
CDP manages personal data - name, address, email address and telephone number - in accordance with privacy and security rules.
CDP gives other systems access to any data in customer profiles through API connections, web links, or database queries.
The platform can select customer segments and send information with the specified data elements to other systems.
In this way, the CDP collects data from various sources and then combines this information into a single customer profile. The CDP combines and, if necessary, removes duplicate information about customers - without the intervention of the IT service.
Client profile on the Passteam platform
Marketers or other CDP users use unified customer profiles to build audience segments that serve as the basis for personalized marketing strategy. Data in a CDP is compatible across all marketing channels and serves as a single source of information for marketing teams to create a holistic and targeted customer journey.
How is CDP different from CRM?
CRM stands for Customer Relationship Management. Based on the Microsoft article , we can conclude that these systems help manage and maintain customer relationships, track leads, marketing and sales pipeline, and provide the necessary data for effective promotion.
The basic functionality of a CRM is limited to customer accounts, their interests, contacts, and opportunities. This data is incredibly useful for businesses focused on business-to-business (B2B) models. By tracking the flow of potential sales, CRMs allow companies to forecast future revenues. Marketers are not usually the primary users of such systems; this is handled by sales or customer service departments.
A CDP, on the other hand, uses customer data. Unlike a CRM, a customer data platform can identify customers based on information collected from multiple sources and create a single view of customers from millions of data points.
Often, a CRM is used as an input and output channel for a CDP because the CDP can provide the CRM with a more holistic set of data.