For this reason, you’ll need to use good, old-fashioned HTML to present your most important content, links, and web features. This goes for both the mobile and standard desktop versions of your website. In addition, good marketing and PR help immensely with getting your site crawled and indexed by Baidu. Emphasize mobile navigation The evolution (and overall accessibility) of the internet happened a lot more slowly in China than it did in other parts of the world, so by the time it really hit its stride, so had mobile technology.
For that reason, Chinese internet users are exceptionally comfortable accessing the web buy spain telegram database via their phones. Full mobile compatibility is a must, as is the use of popular mobile-friendly payment options like Google Pay and Apple Pay. Understand the role of social media Social media plays a vital marketing role in Baidu SEO, just as it does with Google, but there are different platforms to get to know.
China, but Baidu-owned platforms (like Zhihu, Tieba, and Douban) should be on your radar, as well. Establish presences on these platforms with a strong focus on frequent updates consisting of original content and building a large follower base. Getting verified is a very good idea on these social networks, as well. Baidu vs Google: Crucial SEO Differences Between the Two If you’re serious about making Baidu a big part of your digital marketing plan going forward, you’ll want to develop a complete understanding of how the two do things differently when it comes to SEO and assigning rankings to a particular site.