Congratulatory letters on a client's birthday are not just a formality, they are a great communication move that will remind your audience that they are important to you. The article provided an example of a congratulatory template and discussed how to collect clients' birthdays and create a good newsletter.
Automating Congratulations: How Not to Miss a Client's Birthday
Sending birthday greetings to clients is not just a formality, it is a great communication move that will remind your audience that they are important to you.
Although not all companies use these letters, they are one of norway phone number library the most successful forms of email communication. According to Experian research :
Birthday emails generate 481% more transactions
and 342% more revenue per email than a typical marketing email.
Let's start with the fact that in email newsletters for a birthday you can not only congratulate the client and wish him happiness, which is also very nice, but also offer a unique discount, product or service. Such a move will not only add warmth to your relationship, but also motivate the user to make a purchase. Then everything will depend on what the marketer offers in the newsletter.
And in order not to spend a lot of time each time searching for birthday people and composing the text, it is better to automate such mailings. This will reduce the risk of making a mistake, and also save managers' time, which can be spent on other tasks.
If you want to retain customers longer and stay in close contact with them, you should create a birthday email campaign. And, of course, automate it.
Birthday Letter Template
An automatic congratulatory letter should combine the following points:
Free shipping. But it's better to make it part of the offer, not the main gift.
An incentive to purchase. This could be a coupon, a discount on a favorite product, or another offer.
A clear call to action. The client must understand what he needs to do next. Formulate the call to action and add it to the CTA button .
Discount Use Period: Make the offer valid for at least one week after your birthday.
Let's create a simple template for a birthday email newsletter based on the recommendations above:
[Name], happy birthday!
Our team sincerely congratulates you on this special day - your birthday! We wish you fulfillment of your dreams, inner harmony and unlimited inspiration.
We have prepared gifts for you - take a look quickly.
[Button - Get gifts ]