Un-gated content is becoming more popular for several reasons: It creates demand Readers prefer not to 'pay' for content with their data You can still track who is reading your content. With Leadfeeder, you can track what companies download your content without gating it. Even better, you can track the actions they take on your site before and after they download content. For example, you might see that companies who download a specific guide are more likely to request a demo, which tells you that the content is doing its job! Additionally, you can see if the right companies are downloading your content.
Learn how to track companies that download un-gated content. #6 Track the impact of your ABM campaigns Tracking the impact of account-based marketing campaigns is notoriously difficult. Most tools use cookie- tunisia email list based tracking — but they only let you track if the same account sees the ad, clicks on the ad, and signs up on the same device. B2B purchase decisions are never that direct. There are usually a number of stakeholders and a lot of internal discussions before making a purchasing decision.
This means that cookie-based tracking isn’t capturing a lot of the impact of your ABM campaigns. This issue has been further exaggerated with a significant amount of users now blocking cookie-based tracking altogether. Luckily, there is a solution. With Leadfeeder, you can upload your ABM target account list and see if those accounts are visiting your site. This captures a clearer picture of the impact of your ABM campaigns and helps you reach out with the right message at the right time because you can see what content they view on your site.