One of the most important ways to build a database is to place a subscription form where users are looking for information about brands. The form can be simple and take up little space on the page, but it should be attractive and easy to fill out. The form should include the necessary fields for name and email address, as well as a clear message about how subscribers will benefit from the newsletter.
The advantage of this method is that the subscription form will be available on every page of your site, which increases the likelihood of it being filled out. In addition, such a form does not interfere with the user's browsing of the content of your site and does not impose a subscription on him.
This method is one of the most common among online stores and luxembourg phone number library sites with a lot of traffic. According to a study by Campaign Monitor, the highest conversion (about 4%) was achieved when using subscription forms in the navigation menu or footer of the site.
How to Collect Email Addresses Offline
Collecting email addresses at offline events and in stores can be an effective way to gain new subscribers for your email newsletter.
How does it work? You can give visitors to your store or event the opportunity to add their email address to a mailing list. This is usually done by filling out a paper form or scanning a QR code that leads to an online subscription form. This could involve offering some valuable information, such as a discount on their next purchase, a free e-book, or the promise of receiving an interesting newsletter.
This method of collecting email addresses is especially effective for local stores, restaurants, events, and other businesses that have a limited geographic area of operation. Here we can reach local residents and customers who are close to your business.
It should be noted that this method may be less effective than online methods of collecting email addresses because people may not be inclined to enter their personal data on paper. However, at events such as conferences, where people are already accustomed to exchanging contacts, this method can be very effective.
As with the online forms example , you want to make sure you have a great call to action. For example, “Sign up for our newsletter and get a coupon for 20% off your first purchase.” You can use location and event segmentation to cater to the needs of different audiences.