Email marketing is a direct marketing channel that allows businesses to send information about new products, promotions, and updates to their customers via their contact list.
Modern email marketing has evolved from simple mass mailings. It now focuses on consent, segmentation , and personalization. Don’t worry if this sounds complicated. With marketing automation , most of the work is done for you. As a result, email marketing not only helps you increase sales, but also builds a community around your brand.
In today's competitive world, email marketing is becoming a powerful tool to achieve your business goals . It allows you to connect with your audience, tailor your communications to their preferences, and increase loyalty to your brand.
Segmentation and personalization in email marketing Italy phone number library help deliver relevant messages to your customers. You can create groups based on their characteristics, behavior, and interests. This allows you to improve the effectiveness of your marketing and increase the likelihood of attracting customers.
According to research , every dollar spent on email marketing yields an average of $42 in return, which shows its potential to help you achieve your marketing goals.
Types of email newsletters
There are different types of marketing emails that can be used as part of an effective email strategy.
Promotional Emails: These emails are designed to promote and advertise products or services. Promotional emails have a clear call to action, known as a CTA (Call-to-Action) . The CTA is a specific action you want the reader to take, whether it’s visiting a specific page on your website or using a coupon to make a purchase. The frequency of sending promotional emails usually depends on the sales and marketing cadence of your business. During periods when demand is highest, such as Black Friday, you may want to send multiple promotional emails within a 24-hour period. During slower periods in your marketing calendar, you may want to go a few weeks between promotions. It’s important to find a balance between sending enough promotional emails to drive sales and avoiding oversaturating your audience, which can lead to unsubscribes or undesirable results. Slowly ramping up your campaigns during periods of high demand and aligning your sending frequency with your audience's interests and needs will help you create successful marketing emails.
Example of promotional mailings
Informational emails: These emails provide useful information, tips, news or updates related to the brand or industry. They help connect with your audience by providing valuable information that they may find interesting and useful. It is recommended to send these digests on a regular basis - weekly, bi-weekly or monthly - specialized editions help to maintain constant contact with your audience via email.
Example of a newsletter, digest
Triggered emails: These are emails that are automatically sent in response to a specific user action or behavior. For example, this could be a purchase confirmation, an abandoned cart reminder, or personalized recommendations based on previous actions.
Hello trigger mailing
Retargeting emails : These emails are used to re-engage users who have already shown interest in a product or service but have not made a purchase. They are aimed at supporting and encouraging users to complete their purchase or provide additional information about the product.
Hello retargeting mailing
Combining and effectively using these different types of marketing emails allows brands to connect with their audience, increase awareness and loyalty, and achieve conversions and sales growth.