Re-engagement is an iterative process
Posted: Tue May 20, 2025 10:06 am
Automated Bot Sequences:
Trigger: Set up automation in your bot platform (e.g., ManyChat, Chatfuel) to trigger a re-engagement sequence when a user meets the "cold lead" criteria (e.g., 30 days no interaction).
Series: Create a short series of 1-3 messages, spaced out over a few days/weeks, each offering different value or a different CTA.
Conditional Logic: If a user re-engages (clicks a button, replies), remove them from the "cold" sequence and move them to an active nurturing flow. If they don't respond to the series, tag them as super_cold for further review or eventual list clean-up.
Targeted Channel Announcements (for segments, not individuals):
While not individual messages, if a large segment of your thailand telegram mobile phone number list channel audience has gone cold on a specific topic, you can craft a channel announcement that subtly re-engages them by revisiting that topic in a new way.
Example: "Remember our series on [Topic X]? We've had a lot of new developments! Here's a quick update and a link to our [new resource]."
Manual Outreach (for very high-value cold leads):
If you have a very small number of high-value cold leads (e.g., enterprise prospects who dropped off a complex sales bot flow), a direct, personalized message from a sales representative via Telegram (if they've opted into direct communication) can be highly effective. This requires careful ethical consideration.
Phase 5: Monitoring, Measuring, and Optimizing
Track Key Metrics:
Re-engagement Rate: Percentage of cold leads who responded to your message (clicked a button, replied, re-initiated bot interaction).
Conversion Rate: Percentage of re-engaged leads who ultimately convert (e.g., purchase, sign up for demo, book call).
Unsubscribe Rate: Monitor how many users opt out after a re-engagement attempt. A high rate might indicate irrelevant messages or too much frequency.
Trigger: Set up automation in your bot platform (e.g., ManyChat, Chatfuel) to trigger a re-engagement sequence when a user meets the "cold lead" criteria (e.g., 30 days no interaction).
Series: Create a short series of 1-3 messages, spaced out over a few days/weeks, each offering different value or a different CTA.
Conditional Logic: If a user re-engages (clicks a button, replies), remove them from the "cold" sequence and move them to an active nurturing flow. If they don't respond to the series, tag them as super_cold for further review or eventual list clean-up.
Targeted Channel Announcements (for segments, not individuals):
While not individual messages, if a large segment of your thailand telegram mobile phone number list channel audience has gone cold on a specific topic, you can craft a channel announcement that subtly re-engages them by revisiting that topic in a new way.
Example: "Remember our series on [Topic X]? We've had a lot of new developments! Here's a quick update and a link to our [new resource]."
Manual Outreach (for very high-value cold leads):
If you have a very small number of high-value cold leads (e.g., enterprise prospects who dropped off a complex sales bot flow), a direct, personalized message from a sales representative via Telegram (if they've opted into direct communication) can be highly effective. This requires careful ethical consideration.
Phase 5: Monitoring, Measuring, and Optimizing
Track Key Metrics:
Re-engagement Rate: Percentage of cold leads who responded to your message (clicked a button, replied, re-initiated bot interaction).
Conversion Rate: Percentage of re-engaged leads who ultimately convert (e.g., purchase, sign up for demo, book call).
Unsubscribe Rate: Monitor how many users opt out after a re-engagement attempt. A high rate might indicate irrelevant messages or too much frequency.