10 tips for sending out newsletters for February 23 and March 8

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10 Tips for Creating a Gender-Specific Celebration Email
February 23, March 8, and also February 14. After a lull, latvia phone numbers February explodes with a new "boom" of sales. Marketing mailings help to remind about yourself, activate buyers and increase sales in the store.

How to make it interesting and "catchy"? Let's figure it out in the article.
Choose a communication channel where your newsletter will definitely be read
Segment your customer base and make your offer personal
Plan your email chain in advance to make several touches
Create a bright template to stand out from the competition
Set up conversion to evaluate the effectiveness of your newsletter
How else to increase the effect of holiday newsletters
Let's consolidate
Choose a communication channel where your newsletter will definitely be read
For mailing, you can use email, SMS, instant messaging, or combine different options within a cascade mailing.

Email is used by 88% of companies. The channel is inexpensive, the open rate of letters is about 20%, the content capabilities are wider than those of SMS or instant messengers. You can include several offers in the mailing, add graphics and interactivity. All this will help you stand out from your competitors.
Cascading is the sequential sending of the same message to different channels.

“We didn’t have email marketing. No one really believed in email, they thought it didn’t work anymore — no one reads emails. But over time, we realized that there weren’t that many communication channels left, so we decided to give it a try.

We launched a test mailing by March 8, included gift sets and a promo code. We got 1.5% click-throughs. The figures may not be very high, but for us, this is a good result. Now, people go straight from the mailing list to the website and order quickly and without any questions.