Sample 90-Day Digital Marketing Plan

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Here’s a basic structure any business can adapt to launch or reboot their digital strategy:

Month 1: Foundation & Planning
Conduct a full website audit (UX, speed, mobile-friendliness, SEO).

Define your target audience and buyer personas.

Set clear, measurable KPIs (e.g., traffic, leads, conversions).
Identify your core channels: SEO, email, social media, PPC.
Create a content calendar (at least 4 blog posts or videos per month).

Month 2: Launch Campaigns
Launch basic ad campaigns on Google and Facebook or LinkedIn. Begin content publishing and email list building. Set up lead magnets (ebooks, discounts, webinars). Test landing pages for CRO improvements. Monitor analytics to track performance.

Month 3: Optimize & Scale
Use A/B testing to refine messaging, creatives, and CTAs.

Expand into sweden telegram phone number list retargeting or influencer outreach.

Improve SEO with link-building, internal linking, and keyword updates.
Deepen email automation sequences based on user behavior.
Prepare monthly reports and revise strategy based on data insights.

This structured timeline ensures you're not just running campaigns but also learning and improving as you go—essential for long-term digital marketing success.

19. Digital Marketing KPIs to Track (and Why They Matter)
To make data-driven decisions, here are key performance indicators (KPIs) every marketer should monitor:

Organic traffic – Tracks how many visitors arrive via search engines.
Conversion rate – Measures how many visitors complete desired actions (form fills, purchases).
Customer acquisition cost (CAC) – Calculates how much it costs to gain a customer.
Return on ad spend (ROAS) – Measures revenue generated per dollar spent on ads.

Click-through rate (CTR) – Evaluates how effective your ads or email links are.

Bounce rate – Identifies whether visitors are leaving your site without engaging.
Engagement rate – Shows how well content resonates (likes, comments, shares).
Tracking these KPIs monthly or weekly helps you stay agile and profitable.