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Geofencing is a powerful tool that many businesses are starting to tap into. To explain briefly, geofencing puts a virtual barrier around an area that you choose, allowing ads to be served to anyone whose cell phone signal enters the geofenced area. While the most common application for this kind of targeting is driving traffic to brick and mortar stores, there’s a lot of room for creativity here that businesses are just starting to explore. For example, targeting competitors locations with offers and promotions is a good start for businesses where people shop around or aren’t all that attached to a particular vendor, like a car dealership or a fast food restaurant, but you can also use geofencing to drive in-store participation as well.

Sephora uses location-based targeting in combination with their afghanistan whatsapp number data 5 million mobile app to enhance the user experience, and some retailers have started offering coupons digitally to customers already inside their store to encourage them to increase their spending. The sky’s the limit with geofencing, and there are all kinds of creative applications waiting to happen.

One location-based strategy you may not have heard of is proximity marketing using beacons. Where geofencing is all about creating a virtual boundary to refine your adserve, proximity marketing is all about tracking the way that individuals move within an area through use of a physical object (a “beacon”) that tracks users through bluetooth signals.