A person grows professionally
Posted: Tue Apr 22, 2025 6:06 am
Lightning fast. This is how you can characterize the speed of development of this field of knowledge. Technologies that seemed new 5 years ago have become must-haves today. It is possible that in 5 years the knowledge that marketing specialists are currently receiving will be unnecessary. The goal of marketing professionals remains unchanged - to convey the right message to the target audience and interest it. But the tools and channels for this message have changed significantly. And they continue to change at an ever-increasing speed.
The career path of a modern marketer directly depends on the skills he acquires and his willingness to constantly retrain. The importance of technical literacy and technological literacy is growing especially rapidly.
becomes in demand, but at some point he understands that nepal cell phone number list what he can do is not really needed today. This is the key logic of modern careers. If earlier it was possible to get knowledge at the institute, get a job and develop within the framework of the knowledge gained, now this scheme does not work.
What trends will change the marketing profession in the next 5-10 years.
Automation
Marketing is becoming a technological discipline. If in the early 2000s a business had 2-3 sources of information, now data is practically everywhere. The norm now is 20-30 sources of information about clients, and 20-40 channels of communication with them. At the same time, they protect themselves from information noise - they install ad blocking programs, stop watching TV.
MarTech Today analyzed the American marketing technology market. In 2011, there were about 150 companies involved in them. In 2015, there were about 2,000, and in 2017, there were 5,000. Marketing spends more and more money on technology, and this affects the requirements for the competencies that specialists must possess.
The career path of a modern marketer directly depends on the skills he acquires and his willingness to constantly retrain. The importance of technical literacy and technological literacy is growing especially rapidly.
becomes in demand, but at some point he understands that nepal cell phone number list what he can do is not really needed today. This is the key logic of modern careers. If earlier it was possible to get knowledge at the institute, get a job and develop within the framework of the knowledge gained, now this scheme does not work.
What trends will change the marketing profession in the next 5-10 years.
Automation
Marketing is becoming a technological discipline. If in the early 2000s a business had 2-3 sources of information, now data is practically everywhere. The norm now is 20-30 sources of information about clients, and 20-40 channels of communication with them. At the same time, they protect themselves from information noise - they install ad blocking programs, stop watching TV.
MarTech Today analyzed the American marketing technology market. In 2011, there were about 150 companies involved in them. In 2015, there were about 2,000, and in 2017, there were 5,000. Marketing spends more and more money on technology, and this affects the requirements for the competencies that specialists must possess.