Researchers lack knowledge
Posted: Tue Apr 22, 2025 6:05 am
The shortage of experienced staff remains one of the most pressing issues in the industry, both for agencies and clients.
The research market is built on human relationships and the work of specific people. Clients and agencies often care about which manager they work with and less about which company (there are exceptions, but they are more often associated with international projects).
and understanding of business processes, and clients do not always latvia cell phone number list understand research well. There is not always a common language between the researcher and the internal customer (brand manager, sales manager). It can be difficult for the agency and clients to understand each other, evaluate the insights obtained by researchers and implement them in business, and researchers cannot convey the value of the information collected. Clients lack experience in research, understanding the basics of sociology, and researchers lack experience in marketing and working in business (for example, not as researchers, but as brand managers).
Recruit
Recruitment remains one of the weakest points in the research process.
Despite the solutions being applied: a common database for checks, active exchange of information between agencies, we continue to encounter “walkers” and “pseudo-consumers” who sometimes try to mislead even about their gender (both online and offline).
The research market is built on human relationships and the work of specific people. Clients and agencies often care about which manager they work with and less about which company (there are exceptions, but they are more often associated with international projects).
and understanding of business processes, and clients do not always latvia cell phone number list understand research well. There is not always a common language between the researcher and the internal customer (brand manager, sales manager). It can be difficult for the agency and clients to understand each other, evaluate the insights obtained by researchers and implement them in business, and researchers cannot convey the value of the information collected. Clients lack experience in research, understanding the basics of sociology, and researchers lack experience in marketing and working in business (for example, not as researchers, but as brand managers).
Recruit
Recruitment remains one of the weakest points in the research process.
Despite the solutions being applied: a common database for checks, active exchange of information between agencies, we continue to encounter “walkers” and “pseudo-consumers” who sometimes try to mislead even about their gender (both online and offline).