Why is this happening in our country?
Posted: Tue Apr 22, 2025 6:04 am
According to the survey, traditional television remains the main channel of media consumption — 81% of respondents said so. The most loyal to TV screens are baby boomers (87%), in second place is generation X (83%), and in third place are millennials and teenagers, or generation Z (76%). In second place among content consumption channels is radio (71%). After TV and radio come online viewing of streaming video, films and TV content (69%).
Among the devices that media consumers prefer to use to view any content (video, audio, online publications), mobile devices are in the lead (computers - 63% and smartphones - 55%), regular TVs are in third place (54%), followed by Smart TV (39%).
Why do Kazakhstani youth watch Kazakhstani television less and less croatia cell phone number list often and absorb Russian and other foreign advertising on the Internet? From our point of view and from the point of view of many Kazakhstani media experts, the issue is the quantity and quality of youth content on Kaznet and, especially, on Kazakhstani TV. The almost complete absence on TV and the small amount of interesting, relevant content for youth on Kaznet leads to the problem of communication with the youth target audience in Kazakhstan.
We really hope that this situation with youth content will be resolved in Kazakhstan in the future, since the media has a strong influence on young people and is a powerful advertising tool.
In addition, we would like to note that after the study conducted in 2017, we ourselves still have many questions regarding another part of Kazakhstani youth – the Kazakh-thinking ones. And how are things going for them? That is why in 2019 we launched a new study aimed at studying the Kazakh-thinking youth in Kazakhstan, the results of which will be available very soon. We will be happy to discuss the results of the new study and help you use them. Write to us
Among the devices that media consumers prefer to use to view any content (video, audio, online publications), mobile devices are in the lead (computers - 63% and smartphones - 55%), regular TVs are in third place (54%), followed by Smart TV (39%).
Why do Kazakhstani youth watch Kazakhstani television less and less croatia cell phone number list often and absorb Russian and other foreign advertising on the Internet? From our point of view and from the point of view of many Kazakhstani media experts, the issue is the quantity and quality of youth content on Kaznet and, especially, on Kazakhstani TV. The almost complete absence on TV and the small amount of interesting, relevant content for youth on Kaznet leads to the problem of communication with the youth target audience in Kazakhstan.
We really hope that this situation with youth content will be resolved in Kazakhstan in the future, since the media has a strong influence on young people and is a powerful advertising tool.
In addition, we would like to note that after the study conducted in 2017, we ourselves still have many questions regarding another part of Kazakhstani youth – the Kazakh-thinking ones. And how are things going for them? That is why in 2019 we launched a new study aimed at studying the Kazakh-thinking youth in Kazakhstan, the results of which will be available very soon. We will be happy to discuss the results of the new study and help you use them. Write to us