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subscribers' inboxes on a regular basis, you increase trust in your brand, thereby gaining a good reputation and increasing reader loyalty. Well-written newsletters make customers believe and trust your company as a reliable source of knowledge, products and services.
Good practices for sending a newsletter
Once you've tied up the loose ends of your newsletter strategy, you'll want to pay attention to aspects such as design or mobile integration. These are not the only ones. Here is a selection of best practices for newsletters, which is the most effective way to guide you in the process of defining yours :

1. Set expectations for your communication
Do subscribers know what they're signing up for? I recommend being clear from the start about what they're getting. Is it a sneak peek at new products, special coupons and discounts, inspiration, or how-to information? Make sure you're meeting customers' expectations and not bombarding their inboxes with content they don't want.

It’s also a good idea to decide how often they’ll hear from your brand . Once a week? Once a month? At the very least, you should establish a routine cadence with subscribers and stick to it. Subscribers have trusted your brand enough to share their email addresses. Abusing that trust is a good way to land in a spam folder or with a spike in unsubscribes.

2. Find the balance between content and promotion in your newsletter
The ideal ratio is 90% content and 10% promotion. Your newsletter subscribers are probably some of your brand’s most engaged fans. Reward them with exclusive or early access content. Think: what would they love to discover when they open your newsletter?

3. Stay true to your brand identity by taking care of the newsletter design
Like all communications you send, your newsletter should adhere to your brand’s standards in terms of design, voice, and tone. But don’t be afraid to have fun. Remember that users who subscribe to your newsletter are often the most loyal to your brand and are eager to hear from you.

4. Prioritize mobile in your newsletters
When designing your newsletter template, I advise you to follow mobile-friendly practices . This means keeping the content limited so that it fits on a mobile screen.

to tap? Have you considered limiting the size of images to avoid slo

5. Analyze the results and optimize the newsletter
Go back to the goals you set at the beginning. Measure what's ceo email lists working well and what needs improvement. Are you meeting your goals? If so, good job. It's time to move on and set new, more ambitious goals. If not, ask yourself why, and keep tweaking and testing your newsletters until you do.

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Best and worst times to send the newsletter
In life, it's all about timing, and when it comes to sending newsletters, even more so, especially when it comes to getting your subscribers to notice and open your messages . Here are some tips to help you decide when is the perfect time to send a newsletter:

Time of sending. Although it may seem obvious, it is important to remember that this type of communication should be sent during the day , not at night when subscribers are sleeping.
Sending day. Avoid sending on Mondays and Fridays . On Monday, users will probably come back from the weekend to find their inboxes overflowing with emails, while on Friday, they'll want to get all the important stuff done as soon as possible and away from distractions so they can enjoy their free time. Trust us, these aren't good times to get their attention and get a click.
Time of the week. Following the same line as the previous point, do not send the newsletter on weekends , people focus on their private lives and the opening rates are lower.
So, as you can imagine, the best days to run email marketing campaigns like a newsletter are Tuesdays, Wednesdays and Thursdays . But what time should you send it?

The traditional, tried-and-true approach of sending email campaigns mid-week and during the middle of the day usually yields good results . General knowledge suggests sending emails between 1:00 PM and 3:00 PM , but it is also recommended to send emails between 9:00 AM and 11:00 AM .