Advertising on the site pages

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In addition to the news feed, you can advertise on the pages of the vk.vom website - in this case, the ad is displayed in the PC version and, possibly, on partner sites. The format of such advertising is not the most attractive - a small image and a minimum of text. It is used to collect subscribers to communities and advertise inexpensive goods on external sites.

This is what creating such an ad looks like in the VK advertising account interface:



And here's how the ad looks in the desktop version of VKontakte:



After choosing the placement and advertising format, you need to set up an advertising campaign. First of all, you need to identify the main characteristics of the target audience. This will help you fine-tune the targeting .

Geography

The very first parameter that you need to choose is the geography of your target audience. For example, if you choose Russia, VKontakte will define your target audience as almost 79 million users - all Russians on the social network:



Such broad geotargeting should be reserved only for online stores that deliver across the country. For others, it is better to limit the location to delivery regions.

Demographics

Gender, age, birthday, and marital status advertising database are characteristics that help you refine your audience and target special offers, for example, to birthday people or single men aged 35–45. For community advertising, we chose women aged 21+ — the intended audience of manicurists. But the sample is still too broad, 29 million users. It would be great to sell 29 million manicure vacuum cleaners, but no. We continue to refine.

Read also: What types of targeting are there on VKontakte [full review, May 2020]

Interests

The expected interests of our potential clients are related to manicure and self-care. So we mark the interests as "beauty and care", and then decide to advertise our post to subscribers of manicure communities. And our audience is already reduced to 695 thousand.