Contextual targeting

[bhasan01854]

The tool is similar to the one in MyTarget (settings, appearance, operation). When displaying ads, the system will take into account the actions of users of all Mail.ru Group and VKontakte projects.

Scope: Will help to work with complex business topics for which it is problematic to select interests or communities.

Advantages: Keyword research allows you to take a more detailed approach to audience search, “create” your own interests that will convey the essence of the product and bring you closer to the audience you are targeting.

For example, if you previously targeted the interest “Real Estate”, now you have the opportunity to refine the section with more detailed input – “apartment sites”, “buy an apartment”, “buy housing”.

Disadvantages: Without carefully selected keywords, you will most likely blow your budget without getting great results.

How to set up: Find the "Keywords" section, enter keywords and negative keywords if needed. Set the "Search Period" or how many days ago the user was interested in this phrase.


Based on the request, the service will select similar key phrases

Advertising in the Clips service
Clips is a section where users watch mom database videos in an endless feed. It is similar to the TikTok feed. VKontakte says that Clips collect over 200 million views every day.


Example of advertising in "Clips"

Scope: to tell about your service, product, brand and other things that you would like to broadcast to a large audience. Posting in this format is a good way to "reach" a young audience.

Advantages : helps bloggers monetize their content and develop the direction of native integrations. Thanks to the recommendation system, which takes into account many parameters, videos quickly gain views. Such video advertising takes up the entire phone screen - the viewer will be completely immersed in it.