7. Statistics and analytics
Posted: Sun Apr 06, 2025 8:59 am
The report on the work done will show which placements were effective and which were a waste of money. Whether the KPI was achieved, how much traffic was generated and what conversions were made from it.
Most importantly, you will understand whether direct advertising in VK communities is worth the candle. Perhaps targeted or contextual advertising will be more profitable considering all the time spent on manual routine work. If seeding is more profitable, all the collected statistics and analytics will be useful for finding new sites and/or re-posting.
Example . The goal of seeding — to get unique visitors to the site at an adequate price — seems to have been achieved. The price of a unique is around 5 rubles — about three times more profitable than in targeted advertising.
But the picture changes if you take into account the work of a specialist - the cost of time spent on all the routine: selection and evaluation of communities, communication with administrators, etc. 15+ placements resulted in several working days. Here's what happened in the end:
It's almost 10 now - that's a completely different matter
As a result, this project decided to abandon this tool - it was not possible to make advertising in VKontakte communities effective. But you can do it!
To be able to evaluate seeding on each individual platform, and not just the traffic from social networks as a whole, advertising links must be marked with UTM tags. These are special parameters (tags, variables) that inform the web analytics system of details about the traffic source. There are 5 of them in total, but when working with small campaigns, you can get by with three:
utm_source — traffic source. For example, we write VK or Vkontakte.
utm_medium — traffic type. For example, we specify CPC for paid seeding.
utm_campaign — the name of the chinese overseas africa database campaign. For example, here we simply write the name of the community where we place the advertisement.
Metrica has a standard report “Sources → UTM Tags”, where you will see the number of visitors, viewing depth, etc. for each marked link. In Google Analytics, you can see such information in the section “Traffic Sources → All Traffic → Source/Channel”.
Example of a report on UTM tags in Yandex.Metrica
Useful tools
Yandex.Metrica or Google Analytics — to track the quantity and quality of traffic from social networks; MS Excel or Google Sheets — to summarize data and calculate performance indicators; Tilda generator — to create and shorten UTM tags.
Most importantly, you will understand whether direct advertising in VK communities is worth the candle. Perhaps targeted or contextual advertising will be more profitable considering all the time spent on manual routine work. If seeding is more profitable, all the collected statistics and analytics will be useful for finding new sites and/or re-posting.
Example . The goal of seeding — to get unique visitors to the site at an adequate price — seems to have been achieved. The price of a unique is around 5 rubles — about three times more profitable than in targeted advertising.
But the picture changes if you take into account the work of a specialist - the cost of time spent on all the routine: selection and evaluation of communities, communication with administrators, etc. 15+ placements resulted in several working days. Here's what happened in the end:
It's almost 10 now - that's a completely different matter
As a result, this project decided to abandon this tool - it was not possible to make advertising in VKontakte communities effective. But you can do it!
To be able to evaluate seeding on each individual platform, and not just the traffic from social networks as a whole, advertising links must be marked with UTM tags. These are special parameters (tags, variables) that inform the web analytics system of details about the traffic source. There are 5 of them in total, but when working with small campaigns, you can get by with three:
utm_source — traffic source. For example, we write VK or Vkontakte.
utm_medium — traffic type. For example, we specify CPC for paid seeding.
utm_campaign — the name of the chinese overseas africa database campaign. For example, here we simply write the name of the community where we place the advertisement.
Metrica has a standard report “Sources → UTM Tags”, where you will see the number of visitors, viewing depth, etc. for each marked link. In Google Analytics, you can see such information in the section “Traffic Sources → All Traffic → Source/Channel”.
Example of a report on UTM tags in Yandex.Metrica
Useful tools
Yandex.Metrica or Google Analytics — to track the quantity and quality of traffic from social networks; MS Excel or Google Sheets — to summarize data and calculate performance indicators; Tilda generator — to create and shorten UTM tags.