Advertising posts in thematic communities
Posted: Thu Mar 27, 2025 10:04 am
To launch advertising in thematic communities on VKontakte, you can use different options:
through the market platform ;
directly through community administrators;
using third-party exchanges.
Let's consider the pros and cons of each option.
Advertising in communities via the market platform
This is the official way to advertise in communities, which gives advertisers some guarantees, such as a refund in case of violation of the terms.
To launch advertising in communities through the market platform, you need to create a new post or select an existing one.
Once the post is created and checked by moderators, you can choose the community that suits you. To do this, you need to specify several mandatory criteria:
accommodation budget;
duration of placement.
In addition, you can clarify your requirements for the community:
subject matter;
coverage;
region of residence;
average age and gender of subscribers.
The market platform will select groups that match your criteria. You can view detailed statistics for each and select only those that suit you. If you don’t like any of the communities, exclude it from the selection.
You can track the effectiveness of each publication on statistics graphs in order to adjust your advertising campaigns in the future.
The market platform has several significant disadvantages:
Lack of moderation of communities, office 365 database you still have to choose a quality platform yourself.
There is no way to compare sites by cost and coverage.
The platform primarily selects publics with coverage, most of which have entertainment content, which is not suitable for all categories of online stores.
You can't choose a specific community, only from those that the platform has selected.
If your online store does not work with a wide audience, it is better to negotiate directly with the administration of suitable communities.
Posting through community administrators
In this case, you will have to search for a suitable site manually. With this selection, the chance of finding a quality community for placement is much higher.
through the market platform ;
directly through community administrators;
using third-party exchanges.
Let's consider the pros and cons of each option.
Advertising in communities via the market platform
This is the official way to advertise in communities, which gives advertisers some guarantees, such as a refund in case of violation of the terms.
To launch advertising in communities through the market platform, you need to create a new post or select an existing one.
Once the post is created and checked by moderators, you can choose the community that suits you. To do this, you need to specify several mandatory criteria:
accommodation budget;
duration of placement.
In addition, you can clarify your requirements for the community:
subject matter;
coverage;
region of residence;
average age and gender of subscribers.
The market platform will select groups that match your criteria. You can view detailed statistics for each and select only those that suit you. If you don’t like any of the communities, exclude it from the selection.
You can track the effectiveness of each publication on statistics graphs in order to adjust your advertising campaigns in the future.
The market platform has several significant disadvantages:
Lack of moderation of communities, office 365 database you still have to choose a quality platform yourself.
There is no way to compare sites by cost and coverage.
The platform primarily selects publics with coverage, most of which have entertainment content, which is not suitable for all categories of online stores.
You can't choose a specific community, only from those that the platform has selected.
If your online store does not work with a wide audience, it is better to negotiate directly with the administration of suitable communities.
Posting through community administrators
In this case, you will have to search for a suitable site manually. With this selection, the chance of finding a quality community for placement is much higher.