Create great video ads and posts from photos and video clips
Posted: Tue Dec 24, 2024 9:33 am
What if we don't have video, but only photos ? Meta has come up with this problem and has designed tools for Facebook and Instagram that allow you to create video ads in minutes using photos and videos you already have.
Facebook video creation tools are available to anyone who wants to create video ads:
Digital, creative and social media agencies
Employees within companies, responsible for managing social networks
About the publisher
Small and medium-sized enterprises
Everyone else
To learn how to create a video ad from your photos, follow these instructions. You can use your video in ads on Facebook, Messenger, Instagram, and Audience Network.
Facebook: create video ads with your photos
Create videos in Meta Ads Manager from your existing photos. You can choose from several video templates, then customize your video with backgrounds, logos.
The first step is to open Ads Manager.
When you enter Ads Manager and reach the Ad category, scroll down to Ad Creative and click Create Video. The video creation window opens.
Select the images you want to use in your video. You can use images in any of the supported formats.
To upload a new image, click + Upload.
To find an existing image, scroll through the images or use search.
To select an image, click on it.
To select the desired type of video template, click one of the buttons at the top of the page.
There are three types of templates:
Flexible templates : for square or vertical layouts, such as stories, feeds, and in-stream videos
Square templates: for square (1:1) placements, such as feeds and in-stream videos
– Vertical templates: for vertical positions (9:16), such as stories
To select a specific template, hover over it and click the Edit button
To customize a video scene, click the scene thumbnail. You can then make adjustments in the Media and Creative Tools sections . Note that some of these options may not be available for every template.
Change: changing the media used in your scene.
Cut: Change the part of the media you want to display.
Background : Choose an image or color to use as the background of the scene. You can crop your image to make it appear exactly how you want it to in the video.
Logo: Add a logo or similar small image that represents your business. You can adjust its size to small, medium, or large, and change its position.
Text: Add up to 30 characters of text to the scene. You can choose the font, text color, and background color. In some templates, you can change the position of the text layer.
You can also make the following adjustments to your scenes:
To change the order of your scenes, click the scene you want to move and drag it to a new position.
To delete a scene, click it, then click the Delete Scene button.
(Optional) To customize settings for your template, click the Template button in the upper left corner, then click Settings . Note that Settings is only available for some templates.
(Optional) To add sticker graphics to all scenes in your video, click iran phone number data the Template button in the upper left corner, and then click Stickers . Note that stickers are only available for some templates.
Once you've completed your template and reviewed each scene, click Create Video . Your video is now included in your ad.
Once you've created your video, customize the cover photo and layout for each ad position.
Add your text and links. When you're done, click Publish to publish your video ad.
And track how the video ad is performing with followers and other social media users.
Instagram – Use a template to create an Instagram Reel with
Important to note: templates are only available for Reels that include music and at least 3 clips.
You can create your own Instagram Reels using a template. Templates allow you to use the same music and timing as the original Reel and replace the photos or video clips with your own.
You can find templates and save your favorite templates in the Template Browser.
Create a Reel with a template
Tap Create New at the bottom or swipe right anywhere in Feed.
Tap Reel at the bottom, then tap the image in the bottom left corner to open your gallery.
Tap Templates.
Swipe through the available templates and tap the one you want to use.
Tap Add Media , then tap the photos or videos in the order you want them to appear.
Tap Next.
If you need to change any clip, tap the clip, then tap Replace Media . Tap the photo or video you want to use instead.
Tap Next to view and share your Reels.
And you're ready to launch your first video ads.
You'll be thrilled with these videos at first, but eventually you'll want to shoot your own script and edit it in CapCut. Until then, practice with the templates and test what works best with your audience.
For advice or assistance, we are available at [email protected]
Facebook video creation tools are available to anyone who wants to create video ads:
Digital, creative and social media agencies
Employees within companies, responsible for managing social networks
About the publisher
Small and medium-sized enterprises
Everyone else
To learn how to create a video ad from your photos, follow these instructions. You can use your video in ads on Facebook, Messenger, Instagram, and Audience Network.
Facebook: create video ads with your photos
Create videos in Meta Ads Manager from your existing photos. You can choose from several video templates, then customize your video with backgrounds, logos.
The first step is to open Ads Manager.
When you enter Ads Manager and reach the Ad category, scroll down to Ad Creative and click Create Video. The video creation window opens.
Select the images you want to use in your video. You can use images in any of the supported formats.
To upload a new image, click + Upload.
To find an existing image, scroll through the images or use search.
To select an image, click on it.
To select the desired type of video template, click one of the buttons at the top of the page.
There are three types of templates:
Flexible templates : for square or vertical layouts, such as stories, feeds, and in-stream videos
Square templates: for square (1:1) placements, such as feeds and in-stream videos
– Vertical templates: for vertical positions (9:16), such as stories
To select a specific template, hover over it and click the Edit button
To customize a video scene, click the scene thumbnail. You can then make adjustments in the Media and Creative Tools sections . Note that some of these options may not be available for every template.
Change: changing the media used in your scene.
Cut: Change the part of the media you want to display.
Background : Choose an image or color to use as the background of the scene. You can crop your image to make it appear exactly how you want it to in the video.
Logo: Add a logo or similar small image that represents your business. You can adjust its size to small, medium, or large, and change its position.
Text: Add up to 30 characters of text to the scene. You can choose the font, text color, and background color. In some templates, you can change the position of the text layer.
You can also make the following adjustments to your scenes:
To change the order of your scenes, click the scene you want to move and drag it to a new position.
To delete a scene, click it, then click the Delete Scene button.
(Optional) To customize settings for your template, click the Template button in the upper left corner, then click Settings . Note that Settings is only available for some templates.
(Optional) To add sticker graphics to all scenes in your video, click iran phone number data the Template button in the upper left corner, and then click Stickers . Note that stickers are only available for some templates.
Once you've completed your template and reviewed each scene, click Create Video . Your video is now included in your ad.
Once you've created your video, customize the cover photo and layout for each ad position.
Add your text and links. When you're done, click Publish to publish your video ad.
And track how the video ad is performing with followers and other social media users.
Instagram – Use a template to create an Instagram Reel with
Important to note: templates are only available for Reels that include music and at least 3 clips.
You can create your own Instagram Reels using a template. Templates allow you to use the same music and timing as the original Reel and replace the photos or video clips with your own.
You can find templates and save your favorite templates in the Template Browser.
Create a Reel with a template
Tap Create New at the bottom or swipe right anywhere in Feed.
Tap Reel at the bottom, then tap the image in the bottom left corner to open your gallery.
Tap Templates.
Swipe through the available templates and tap the one you want to use.
Tap Add Media , then tap the photos or videos in the order you want them to appear.
Tap Next.
If you need to change any clip, tap the clip, then tap Replace Media . Tap the photo or video you want to use instead.
Tap Next to view and share your Reels.
And you're ready to launch your first video ads.
You'll be thrilled with these videos at first, but eventually you'll want to shoot your own script and edit it in CapCut. Until then, practice with the templates and test what works best with your audience.
For advice or assistance, we are available at [email protected]